How It's Done: a Podcast for Curious Marketers

Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how AI is revolutionizing marketing as Mitch, author of The Future-Ready Brand, shares insights from his research with Fortune 500 CMOs across various industries. Uncover strategies to upskill your team, integrate AI seamlessly into workflows, and stay ahead in this transformative era. Don't miss this episode filled with dozens of actionable takeaways.

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Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasting is transforming content creation and audience engagement. Whether you're a seasoned podcaster or a curious marketer, Carol's insights on the latest trends and technological advancements in Vodcasting will leave you inspired and ready to innovate.

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Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He’s a seasoned expert who has witnessed their evolution over the course of his career, including as a key organizer of the very popular annual Swaay.Health Live event (formerly HITMC) dedicated to healthcare marketers.

Drawing from his own experiences putting on events and attending dozens more healthcare conferences each year, Colin offers practical advice for PR and marketing professionals looking to break through the noise and get the attention of customers, potential customers, and the media.

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Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector. With insights on negotiation, talent, and toddlerhood survival, this episode offers a unique blend of expertise and personal experiences that will leave listeners informed and inspired.

In this episode, we discuss:

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We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere.

(2:10) The history behind the term “podcasting” 

(4:30) The early days of Twitter (X) with Evan Williams

(06:29) The inception and evolution of Muck Rack, a media database that includes journalist contact information, media monitoring, and reporting

(10:36) The broadening definition of media relations and podcasting’s place in it 

(12:12) The current state of social media

(17:32) Muck Rack’s 2024 “State of AI in PR” survey findings

(23:12) Practical tips for incorporating AI into PR and marketing workflows

(26:30) Using customer data for training purposes, and how Muck Rack is different from ChatGPT

(30:20) The importance of listening to client feedback and input

(32:21) Muck Rack’s approach to innovation and the importance of continuous development to stay relevant

(35:02) The ever-evolving landscape of PR and media relations

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A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethical use of AI technology in marketing and public relations. Delve into the impact of AI on the industry, discussing its evolution, potential benefits and challenges, and ethical considerations for practitioners.

Blogs and Podcasts

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Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. Discover how Progeny is revolutionizing women's healthcare and tackling the maternal and infant health crisis. Plus, gain exclusive insights into the marketing strategies driving their success and learn about the latest trends shaping the future of healthcare. Tune in for an eye-opening conversation that will leave you informed and inspired!

Blogs and Podcasts

Linda’s Top Industry News Sources

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Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable.

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Blogs and Podcasts

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What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it simple, remain flexible, cross-pollinate, and work in sync to effectively execute against such a plan?

Quantum Health CCO, John Hallock shares takeaways from his deep well of experience at some of healthcare’s biggest brands, from his time at Livongo during one of the health tech’s biggest mergers, to his time at well-funded startup Transcarent, and now, leading the small-and-agile team at Quantum Health.

(0:46) John Hallock discusses his previous roles in the healthcare industry, including his time at Livongo and Transcarent.

(6:02) John dives into Quantum Health’s focus on storytelling and how it separates them from competitors.

(8:54) John discusses the strategies  Quantum Health has used to bolster its industry presence 

(11:29) John shares insights into internal alignment and getting stakeholders to understand different forms of content created by the comms team versus the marketing team.

(13:29) John discusses in-house talent plus when and how to leverage external agencies.

(17:35) John talks about the importance of storytelling and leveraging different forms of media to support communication efforts.

(20:00) Kriste and John discuss the successes and failures of experimenting with out-of-the box ideas.

(23:49) John discusses the rise of CEO PR and the importance of CEO involvement in public relations.

(27:48) Kriste and John talk  about using brand journalism and real stories to inject new relevance into the Quantum Health brand.

(40:10) John and Kriste talk about how there are more opportunities to get your story out, leveling the playing field for smaller companies.

(44:56) John shares his favorite news sources, including Med City News and Modern Healthcare, and the importance of staying updated on industry news.

Relevant Links & Recommended Reading

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Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into the measurability of content marketing, AI for marketers, why you should never work with a generalist marketing agency, winning the “War of Ideas, ”and much more on this episode of How It’s Done.