Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest night of country music, the CMAs—and how he ties it all back to proven business results. 

In this episode, we dive in to:

• How to stay up-to-date on the latest and greatest trends in health tech and business 
• How to leverage knowledge and expertise to create valuable relationships in the industry and why those partnerships matter 
• How emids is able to bring brands like Lyft, Under Armour, Aetna/CVS and others—some of the biggest names in healthcare and retail—together for a dialogue about digital transformation at its annual Healthcare Summit and CMA Celebration in Nashville

In our first episode, we chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Marketing Officer Mitzi Hunter and Director of Enterprise Accounts Carlen Self.