Driven by Data: The Podcast

S4 | Ep 16 | The Lean StartUp Approach to Data & Analytics with Ben Dias, Director of Data Science and Analytics at easyJet


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In Episode 16, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ben Dias, Director of Data Science and Analytics at easyJet, where they discuss the lean startup approach to Data & Analytics, which includes;

  • Being a stereotypical neurodiverse data scientist
  • Being driven by solving problems that no one else had
  • Working on recommendation algorithms 20 years ago
  • Intentionally investing heavily in personal development around ‘soft skills’
  • Mapping out what “The Lean Startup Approach” to Data Science would be
  • Deciding whether to stay technical or move into leadership
  • Approaching leadership as a science
  • Being one of the first airlines to launch their NetZero roadmap
  • Having a CEO who drives the data agenda
  • Not being able to build the foundations fast enough to keep up with demand
  • How they delivered value incrementally while building the foundations
  • How the business continued with investment in data programmes even while planes were grounded during Covid
  • Demonstrating the value of the lean startup approach
  • The 6-steps practical guide to implementing the lean startup approach (article below)
  • The benefits delivered from the lean startup approach
  • The challenges/considerations to this approach
  • Why you shouldn’t deliver any work until you know what “done” looks like
  • Why you should always address the riskiest thing first
  • The importance of not being the HIPPO as the Data Leader
  • Why you need to align the approach to your vision
  • Why all prioritisation conversations have to start with a conversation about value
  • The importance of having a framework of measuring non-financial metrics
  • The benefits of having a flat structure
  • Keeping fixed costs low
  • Why you need to have a diverse team to solve complex problems
  • Why using external partners can bring “diversity of thought”
  • Thinking outside the box to hire a more diverse team
  • Implementing data fluency programmes
  • Using apprenticeships to upskill business users

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