Driven by Data: The Podcast

S4 | Ep 38 | Data Accessibility; From Technical Solution to Business Value with Rui Machado, Vice President Data Engineering and Architecture at H&M Group


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In Episode 38, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rui Machado, Vice President of Data Engineering and Architecture at H&M Group, where they discuss data modelling, accessibility and translating highly technical solutions into business value, which includes;

  • Working for household names such as Nike and Meta
  • Leading a team of 200 Data Engineers at H&M
  • Becoming the author of; Analytics Engineering with SQL and Dbt: Building Meaningful Data Models at Scale
  • H&M’s focus on sustainability and society
  • Why data modelling lost relevance and why it’s had a resurgence
  • The fundamental changes in how organisations build and use data models
  • Why decentralising ownership of data has disrupted the industry
  • Why SQL is still the core tool for data teams and why it has survived despite the explosion of the modern data stack
  • Why there has been a refocusing on data accessibility      
  • What sets the great engineers apart from the good engineers
  • Why data engineering teams need to be more aligned to their business stakeholders  
  • Why engineers need to understand the economics of building specific applications  
  • How organisations can ensure that their technical teams are delivering things that will help the business to create/realise value
  • Why some technical people can elevate themselves into leadership and others struggle
  • How to connect very technical concepts to business outcomes and strategies
  • Using OKRs to understand business priorities and align your engineering goals
  • The shift from data teams being a service team to being a partner

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