*NOTE: This podcast was recorded prior to the coronavirus pandemic.
Sean wrote an article on Linkedin regarding 10 trends that shaped the decade.  It's a fitting backdrop for our season finale, where several of these trends are examined for their ongoing relevance to the world -- and to your B2B business!  Here is the link to Sean's article on Linkedin:  inkedin.com/pulse/ten-trends-shaped-decade-sean-welham/

*NOTE: This podcast was recorded prior to the coronavirus pandemic. Sean wrote an article on Linkedin regarding 10 trends that shaped the decade. It's a fitting backdrop for our season finale, where several of these trends are examined for their ongoing relevance to the world -- and to your B2B business! Here is the link to Sean's article on Linkedin: inkedin.com/pulse/ten-trends-shaped-decade-sean-welham/

S4, Ep. 9 - Trends That Shaped the Last Decade

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Business

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S4, Ep. 9 - Trends That Shaped the Last Decade

S4, Ep. 9 - Trends That Shaped the Last Decade