Angela Hollowell discusses her journey as a creative entrepreneur and the development of Rootful Media. She shares her experience in starting the Honey and Hustle podcast and the importance of building a team for production. Angela also talks about her transition to full-time entrepreneurship and her definition of success. She delves into her involvement in film projects and the different ways to secure funding and distribution for indie films. In this conversation, Zlatko Bijelic and Angela Hollowell discuss various marketing strategies for films, TV shows, and podcasts. They explore the idea of testing different marketing approaches, such as teasing scenes and creating director's cuts. They also discuss the value of sharing income publicly and the importance of authenticity and value in content creation. Additionally, they touch on the potential of podcast advertising for smaller creators and the benefits of in-person podcasting. Overall, the conversation highlights the need for innovative and creative marketing strategies in the entertainment industry.

• Test different marketing strategies to find what works best for your content.

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00:00 Introduction and Background

02:27 Building Rootful Media

04:19 Starting the Honey and Hustle Podcast

07:13 Team and Production of the Podcast

08:29 Enjoyment of Different Media Components

15:57 Transitioning to Full-Time Creative Entrepreneurship

20:27 Defining Success

26:51 Venturing into Film Projects

29:43 Funding and Distribution for Indie Films

37:17 Testing Different Marketing Strategies

38:15 Packaging and Rollout Strategies

39:09 Teasing Scenes and Director's Cuts

40:09 Creating a Podcast Press Run

41:08 Innovative Marketing Approaches for Films and TV

41:56 Sharing Income Publicly

43:00 The Untapped Potential of Podcast Monetization

44:38 The Importance of Authenticity and Value

45:13 Learning from Artists like Russ and Andrew Schultz

46:10 The Power of Transparency in the Music Industry

47:33 The Value of Niche Podcast Advertising

49:15 The Shift in Social Media Content

52:48 The Nuances of Sharing Income Publicly

54:04 The Dangers of Depending Solely on Facebook Ads

57:29 The Potential of Podcast Advertising for Smaller Creators

58:44 The Benefits of In-Person Podcasting

01:03:22 Creating a Boutique Podcast Studio

01:06:08 Supporting Angela's Projects

01:06:50 Where to Follow Angela Hollowell