In this conversation, Zlatko Bijelic and Anthony Ridley discuss various topics related to work-life balance, communication in relationships, and running a business while raising children. They emphasize the importance of communication and taking accountability in personal and professional relationships. Anthony shares his journey of starting and running a retention marketing agency, highlighting the challenges and lessons he learned along the way. The conversation explores the disconnect between ads and organic marketing, highlighting the dangers of overreliance on ads and the importance of understanding marketing and unit economics. It delves into the struggles of unprofitable businesses and emphasizes the value of quality and trust in a brand. The challenges of scaling a business and the importance of transparency and honesty with clients are discussed. The conversation also touches on the decision to niche down or explore broadly, the benefits of writing and sharing online, and the process of capturing ideas and thoughts. It concludes with insights on finding your voice and incorporating business character. In this conversation, Anthony Ridley and Zlatko Bijelic discuss the power of remembering and how a single gem of information can push you through challenges. They also talk about the game-changing connection they made and the importance of building a local community. Making time for networking and in-person interactions is emphasized, as well as the value of taking risks and making connections. The conversation concludes with a discussion on authenticity and building your own unique brand.

• Effective communication is crucial in maintaining healthy relationships, both personal and professional.

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00:00 Introduction and Congratulating on Twins

03:11 Importance of Communication in Relationships

08:12 The Power of Taking Accountability

10:18 Work-Life Balance with Kids and Running a Business

20:47 Anthony's Journey to Running a Retention Marketing Agency

29:31 The Disconnect Between Ads and Organic Marketing

31:21 The Dangers of Overreliance on Ads

32:37 The Importance of Understanding Marketing and Unit Economics

33:18 The Struggles of Unprofitable Businesses

35:10 The Value of Quality and Trust in a Brand

36:18 The Challenges of Scaling a Business

37:14 The Importance of Transparency and Honesty with Clients

37:39 Qualifying Clients and Knowing Your Ideal Fit

38:44 The Learning Process of Running an Agency

40:19 The Decision to Niche Down or Explore Broadly

43:33 Streamlining Services and Focusing on Shopify

45:30 The Importance of Finding What Sparks You

47:01 The Nuances of Business Growth and Direction

48:08 The Benefits of Writing and Sharing Online

51:41 Acquiring Clients through Upwork

55:46 The Process of Capturing Ideas and Thoughts

56:15 Finding Your Voice and Incorporating Business Character

01:01:24 The Power of Remembering

01:01:54 The Game-Changing Connection

01:02:21 Building a Local Community

01:03:34 The Importance of Making Time

01:04:16 Creating In-Person Podcasts

01:05:06 Taking Risks and Making Connections

01:06:05 The Power of Asking

01:07:47 Authenticity and Building Your Own Thing

01:08:28 Where to Find Anthony Ridley

01:09:51 Closing Thoughts and Future Plans