In this episode, Beto Azout sits down with Jeff Cruz, Global Executive Creative Director at MRM, to explore how music transforms advertising and creates lasting emotional connections.

They discuss the role of music in shaping iconic ad campaigns, from Pontiac’s unforgettable soundtracks to Harley-Davidson’s rebellious anthems. Jeff also shares the incredible story of Lady Gaga getting a tattoo in the back of a Pontiac Vibe and what it reveals about the power of branding.

Tune in to hear how brands use music to leave a cultural impact and why the right track can make all the difference.