What About The Music

In this episode of the What About The Music? podcast, host Beto Azout sits down with Jane Cronk, Executive Creative Director at BBH USA, to talk about the role music plays in creating unforgettable advertising.

Jane shares insights from her work across creative production, music supervision, and sound design, including the making of a Schick campaign and what it takes to collaborate with editors, composers, and clients to bring bold creative ideas to life.

The conversation also explores how music can shape brand memory, why custom scoring can create deeper emotional impact, and how to sell a brave music choice when clients are unsure. Jane also discusses her experience working with Max Richter on a Super Bowl spot, the importance of giving creative partners room to experiment, and practical advice for reviewing music in an edit.

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In this episode of What About The Music, we sit down with Julian Cohen, Creative Director at nice&frank, to explore the role sound plays in shaping creative ideas, selling concepts to clients, and ultimately bringing campaigns to life.

If you're a creative, marketer, or filmmaker, this episode highlights why music isn’t just background in advertising, it’s part of the storytelling.

🎧 About the Podcast

What About The Music explores the intersection of music, creativity, and advertising through conversations with leading creatives and industry voices.

What if brands have more power to launch artists than record labels or streaming platforms?

In this episode of What About The Music, Claire Jordan, Executive Creative Director at Proof Advertising, joins us to unpack a major shift in the creative industry. Brands now have the reach, budgets, and cultural influence to launch artists in ways traditional record labels and streaming platforms can’t.

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In this episode, SoStereo founder Beto Azout sits down with Matt Heath, co-founder and creative at Partyland, to explore the power of sound and the art of original music in advertising. Matt shares insights from standout campaigns produced by his agency, revealing how custom-composed music shapes emotion, storytelling, and brand identity. Together, they dive into why the right sound isn’t just a finishing touch, but actually the heartbeat of a great spot.

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Join us on this episode of What About The Music? as we sit down with Monty Montalto, Head of Global Marketing at Etsy, for an inside look at the world of Etsy. Monty shares insights on creativity, marketing strategies, and the brand’s unique collaborations with artists like Kacey Musgraves and major partnerships like the WNBA Icon Collection.

In this episode of What About the Music (Podcast), SoStereo Founder Beto Azout sits down with Trenton Ubben, Founder and Director at The Rec League, to unpack the creative vision behind the new campaign for '47 and more.

Whether you're a music supervisor, creative director, or just love a good behind-the-scenes ad story—this one's for you.

In this episode of What About the Music, SoStereo co-founder Beto Azout sits down with Brian Siedband and Gordy Sang, co-CCOs and co-founders of the creative agency Quality Meats, to talk about the role of music in advertising and why a song can make or break the feeling of a spot.

In this episode, Beto Azout sits down with Jeff Cruz, Global Executive Creative Director at MRM, to explore how music transforms advertising and creates lasting emotional connections.

They discuss the role of music in shaping iconic ad campaigns, from Pontiac’s unforgettable soundtracks to Harley-Davidson’s rebellious anthems. Jeff also shares the incredible story of Lady Gaga getting a tattoo in the back of a Pontiac Vibe and what it reveals about the power of branding.

Tune in to hear how brands use music to leave a cultural impact and why the right track can make all the difference.

In this episode, Beto Azout sits down with Co-Founder and Chief Creative Officer of Wolfgang, Colin Jeffery to talk about the journey through his career, how to convince clients to take risks with music as well as AI as a tool and the need for human authenticity.