With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production of MUH-TAY-ZIK / HOF-FER and has worked for brands like Sonos, Audi, Staples and many others.

Episode Highlights:

03:25 - Tanya shares her first interaction with music in the world of advertising

09:00 - Beto & Tanya discuss the importance of starting the music process early

13:50 - Tanya dives into a Sonos campaign and its musical process

20:25 - Tanya shares the background of a campaign she worked on for Runaway train

24:50 - Tanya shares advice to fellow producers

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com