In this second bite-sized episode, we bring you a quick but insightful chat with Tay Guan Hin, Creative Chairman of BBDO Singapore.

Tay pulled double duty at the ADC*E and One Club events, speaking at both the Executive Summit and the festival. After his latter talk, we kind of ambushed him. We didn’t even let him step off stage before diving into some of the fascinating things he touched on: why passion beats perfection, what it means to be neurodiverse in advertising, and the ideas behind his latest book, “Collide: Embracing Conflict to Boost Creativity”.