In this episode of The Freedom Project, I share the story of a pivotal moment with a mentor who told me, “It’s not the best who win, it’s the best known.” On the surface, his philosophy made sense – generate money, work less – but something about it didn’t sit right with me. This realisation led me to abandon the empire-building mindset and focus on what truly matters: the craft. Tune in to hear how this shift brought more clarity, deeper work, and ultimately, more freedom. If you’re curious about the craftsman vs. empire builder path, I’ve written a full article on it at: 

https://www.tomfoxley.me/post/the-adventurepreneur-s-dilemma-craftsman-vs-empire-builder