Avishek Basu Mallick, a Senior PM at CheapOair, talks about:
- Experimentation at scale: Even with high traffic, rigorous experimentation is crucial.
- Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas.
- Communicating progress: Regular updates with leadership build trust and ensure alignment.
- Personalization is nuanced: Distinguish between customization, segmentation, and true personalization.
- Generative AI’s potential: Explore its use for simplifying the travel planning experience.

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