Experiment Nation: The Podcast

Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris Mercer

Discover the power of experimenting to learn and win! 💪

In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:

How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:

In this episode, we have Joey Herzberg who shares his thoughts on how AI fits in the experimentation life cycle, the utility of keeping easily referenced records of test results, and the importance of experimentation strategy with regard to sample ratios.

Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work that is menial specially to them. We explored the impacts on company culture that menial tasks can cause and discussed some of the pitfalls with new technologies as well as lessons to keep in mind while reviewing new tools and technologies.

Chapters

00:00 Introduction to Human First Engineering

00:55 Meet Sean David: The Pioneer of Human First Engineering

01:34 Breaking Down Tasks for Efficiency

09:56 The Importance of Time Tracking in Various Professions

16:51 Discovering Automation Opportunities

25:34 Maximizing Productivity: The Power of Uninterrupted Focus Time

26:59 Introducing Roman Santiago & Experiment Nation

27:13 The Impact of Menial Tasks on Team Mental Load

27:31 Exploring Company Culture and Employee Well-being

00:00 The Role of Menial Tasks in Shaping Company Culture

32:24 The Evolution of Work: From Henry Ford to Jeff Bezos

36:32 Navigating the Hype Around AI and Tools in the Workplace

47:45 Human-First Approach: Automating to Enhance Productivity

50:44 Closing Thoughts and Where to Find More

Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares:

Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.

CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.

It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.