We trace Amie's journey and unpack how HR becomes a growth engine when it focuses on customer value, capability, and outcomes over process. Pace, alignment, and brave decisions guide hiring, hybrid work, and scaling across markets.

• startup vs corporate pace and purpose
• hiring for mindset and lifecycle ownership
• capability planning vs headcount budgeting
• BAU resourcing vs future strategic investment
• aligning every function to the customer voice
• HR’s role in commercial outcomes and metrics
• globalisation with macro why and local how
• preserving culture while scaling
• office-first with flexibility and space design
• disrupting HR complacency and making tough calls

Check out picwa.io if you're interested in learning how to outperform traditional recruitment methods.

Learn how to outperform traditional recruitment agencies at PICWA.io