Payback Time

S4E35 - Fractional CFO tips for SaaS and Venture Capital with Kristian Marquez

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My next guest shares his story of how he got into finance, helped grow a company from $0 to $80M ARR, and then started a company that ultimately went out of business within 2 years.


The life of an entrepreneur has its peaks and valleys and his background is a good example. However, his next B2B SaaS has proven to find product-market fit and traction. In this episode, he talks about his business model, how much they charge per customer, how they market and sell, and financial tips leaders can apply to their own companies. Please welcome, Kristian Marquez.

Key Timecodes

  • (00:54) - Show intro and background history
  • (06:27) - Deeper into his business model
  • (14:19) - Understanding his business strategies
  • (16:55) - A bit about his B2B SaaS model
  • (22:25) - Deeper into his marketing and sales strategies
  • (23:46) - A key takeaway from the guest
  • (34:09) - What is the worst advice he ever received
  • (35:09) - What is the best advice he ever received
  • (37:20) - Guest contacts


    • Payback Time Podcast

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    Payback TimeBy Sean Tepper
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