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00:00 Breed Up Ad Read

03:49 Growing Up Ranch Life

05:36 Picture of Joe with Dog and other family photos

07:22 Catching The Cattle Bug

09:13 First Show Projects

10:08 Grit From Mom

14:28 Learning The Hard Way

17:16 Finding A Mentor

18:29 Show Up Daily

21:34 College And Absentee Years

24:09 Early Marketing Hustle

25:59 Cows Not Good Enough

28:03 First Sales Struggles

31:37 Partnering For Better Sales

32:14 Early Sale Lessons

34:25 Marketing and Brand Reality

37:34 Buying Calves and Building Network

40:26 Industry Shifts and Online Competition

45:14 Platform Move and Sale Schedule

49:08 Why Everything Goes to Auction

51:13 Selling Sight Unseen

55:50 Cow Herd Progress and IVF

59:44 Worst Sale Story

01:03:47 Best Part Is the People

01:05:48 Wrap Up and Social Links