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00:00 Breed Up Ad Read

03:49 Growing Up Ranch Life

05:36 Picture of Joe with Dog and other family photos

07:22 Catching The Cattle Bug

09:13 First Show Projects

10:08 Grit From Mom

14:28 Learning The Hard Way

17:16 Finding A Mentor

18:29 Show Up Daily

21:34 College And Absentee Years

24:09 Early Marketing Hustle

25:59 Cows Not Good Enough

28:03 First Sales Struggles

31:37 Partnering For Better Sales

32:14 Early Sale Lessons

34:25 Marketing and Brand Reality

37:34 Buying Calves and Building Network

40:26 Industry Shifts and Online Competition

45:14 Platform Move and Sale Schedule

49:08 Why Everything Goes to Auction

51:13 Selling Sight Unseen

55:50 Cow Herd Progress and IVF

59:44 Worst Sale Story

01:03:47 Best Part Is the People

01:05:48 Wrap Up and Social Links

00:00 Live From Wichita Falls00:49 Origins of the Revival Sale04:03 Taking the Sale Home04:38 The No Crowd Gut Check08:42 Why Buyers Keep Returning09:10 Two Year Development Program13:07 Calving at Three by Design19:24 Hospitality and The Revival Vibe21:18 Sale Weekend Schedule21:39 Faith and the Name Revival26:08 Catalog Lots and Cattle Divisions30:30 Standout Cow Families and Depth33:34 New Sale Consultants Team38:25 Final Invitation and Wrap Up

0:00 Ad Read

0:46 Welcome Back Brandon

1:21 From Cogar Oklahoma

3:07 Operation Origins

5:38 Boss Lady Foundation

8:36 Learning Simmental

10:29 Breeding Both Ways

17:20 Judging Shaped Eye

21:37 Coaching Fundamentals

24:17 Budget Steer Buying

31:04 Switching Sale Strategy

34:28 Donor Cows Preview

35:54 Breach Calving Break

38:06 Donor Cow-All American

40:39 Blessed Donor Cow and Broker Story

42:00 Glitter Donor

43:41 Kate Donor Cow

46:22 BKC Redeemed

53:58 John the Baptist

59:26 JTB x BDR

1:00:43 JTB x Pixies

1:02:26 How to Buy and Visit

1:03:31 Thanks and Sale Details

Check out Adam's previous episode to learn more about his ranch history and his operation!

0:00 Ad Read

0:46 Welcome and Sale Preview

1:51 Angler Starts Showing

8:45 Kids Picking Their Own Calves

11:20 Cooking Talk

16:39 Viewing and Service Policy

19:49 Lot 1, Tag 21B

21:52 Lot 2, Tag 36

23:15 Lot 3, Tag 97

24:08 Lot 4, Tag 110

25:53 Lot 5, Tag 159

27:25 Lot 6, Tag 643

29:54 Lot 7, Tag 1835

31:31 Lot 8, Tag 1917

34:11 Lot 9, Tag 2917

35:11 New Bull:: Solid Made

38:16 Blessed Assurance

46:40 Wrap Up

0:00 Ad Read

0:46 Meet Spencer Ashworth

1:35 Life Off the Beaten Path

2:48 Smoking Jokes and Cell Service

3:51 Building the Ashworth Program

6:28 Quality Plus Quantity Goal

10:15 Learning Under Brandon Horn

14:57 Sale Viewing and Open Door Policy

16:18 Customer Services and Delivery Help

18:32 Vaccines and Health Protocol

19:45 Tag 50 Heifer

22:50 Cow Family 220 Smooth Operator

25:25 Tag 59

27:01 Tag 62

28:20 Tag 87

29:11 Tag 88

30:02 Tag 102

30:54 Tag 51

32:00 Tag 70

32:47 Tag 99

33:35 Tag 73

34:41 Tag 53

36:20 Tag 67

37:07 Tag 95

38:01 Cow Family 277

39:40 Tag 52

40:23 Tag 58

41:03 Tag 100

41:50 Cow Family 184

43:14 Tag 103

44:00 Tag 54

44:50 Tag 90

45:59 Donor Cow 2240

47:09 Tag 55

47:49 Tag 106

48:34 Tag 74 Talk of Town

49:51 Cow 438

51:07 Tag 84

52:27 Tag 85

53:24 Tag 57

54:17 Donor 132

55:42 Tag 63

56:31 Tag 77

57:05 Donor 270

58:48 Tag 64

1:00:20 Tag 89

1:01:31 Tag 97

1:02:22 Donor 133

1:04:22 Tag 93

1:05:08 Tag 104

1:05:36 Tag 91

1:06:28 Tag 56

1:07:28 Tag 66

1:08:22 Tag 61

1:09:19 Donor 32

1:10:02 Tag 92

1:10:45 Tag 96

1:11:32 Donor 122

1:12:01 Tag 94

1:13:00 Tag 101

1:14:06 Lot 107 Injury Update

1:16:05 Sale Details and Wrap Up

0:00 Ad Read

0:46 Willie Joins On Video

1:01 The Cow Photo Backstory

3:42 Old Deals And Regrets

4:43 Sale Preview And Guest Intro

5:13 Weis Cattle And Family

5:40 Border Life And Taxes

7:12 Program Goals And Sale Calendar

8:46 Consignors And Partners

10:48 Viewing The Cattle In Blizzard

12:35 Lot 79, The 9271s

13:47 Lot 80, Dignity x 9271

14:16 Lot 81, Kingpin x 9271

15:14 Lot 82, Prime x Becky

15:57 Lot 83 Kingpin x Becky

16:19 Lot 84 Prime x Natural/Becky

17:08 Lot 85, Lusk 106 Progeny

19:20 Lot 86, All Me x 9271

20:09 Lot 87, All Me x 9271

20:52 Lot 88 High Maine, Fun Color

22:29 Lot 89 All Me x Cinderella

23:18 Lot 90 Only One

25:56 Lot 91 Trust Fund x Nala

28:01 Lots 92

28:48 Lot 93 Woodford

29:32 Lot 95 Sadie Heater

31:25 Lots 96 & 97 Trust Fund x Tamara Redheads

33:12 Lot 98 Right Time x Surrender

34:09 Lot 99 Vicki Finale

35:03 Sale Details Wrap Up

0:00 Ad Read0:46 Meet Tree Lane Farms1:31 Family Farm Backstory3:32 Jessie’s California Roots4:33 Show Ring Throwbacks7:02 March 30 Sale Details7:48 Customer Service Philosophy12:34 What Families Should Practice15:10 Tag 7116:21 Tags 7218:03 Tag 7319:26 Tag 7420:45 Tag 7522:23 Tag 7624:15 Tag 7727:47 Tag 78 aka Bones29:32 Tag 7930:29 Tag 8032:38 Tag 8134:23 Tag 8235:30 Tag 8336:21 Tag 8437:36 Tag 8538:51 Tag 8739:55 Embryos And Semen Lots42:20 Sale Date And Wrap Up

0:00 Breed Up Ad Read

0:46 Welcome And Sale Intro

1:15 The Bull Nickname Story

3:15 Operation Background

4:16 Why Americans Win

8:06 Sale Vision And Scale

9:15 Embryo Plan Pays Off

10:31 Recent Show Ring Wins

13:56 Minde Donor Matings

18:40 Donor 30 And Crosses

23:27 Sire Groups CMS Genesis

25:41 Customer Service Approach

32:20 Open House And Sale Day

36:07 Lot 1

41:00 Lot 2

42:50 Lot 3

45:10 Lot 4

48:24 Lot 5

49:33 Lot 6

50:35 Lot 7

51:28 Lot 8

52:57 Lot 9

54:08 Lot 10

55:38 Lot 11

57:48 Lot 12

59:39 Lot 13

1:01:35 Lot14

1:02:44 Lot 15

1:04:05 Lot 16

1:05:05 Lot 17

1:06:24 Lots 18

1:08:05 Lot 19

1:09:14 Lot 20

1:10:21 Lot 21

1:12:04 Lots 22

1:13:33 Lot 23

1:14:15 Lot 24

1:16:14 Lot 25

1:16:58 Lot 26

1:19:02 Lot 27

1:20:53 Lot 28

1:21:52 Lot 29

1:23:03 Lot 30

1:26:04 Lot 31

1:27:46 Lot 32

1:28:36 Lot 33

1:30:16 Lot 34

1:31:08 Lot 35

1:32:40 Lot 36

1:34:22 Lot 37

1:35:44 Lot 38

1:37:25 Lot 39

1:38:41 Lot 40

1:39:42 Lot 41

1:40:52 Lot 42

1:42:07 Lot 43

1:43:14 Lot 44

1:44:14 Lot 45

1:44:55 Lot 46

1:45:40 Lot 47

1:46:53 Lot 48

1:48:20 Lot 49

1:48:51 Lot 50

1:50:12 Sale Details And 8 sacks of Crawfish

00:00 Welcome and Sale Date

01:07 Adam’s Family Legacy

02:47 Operation and Hospitality

04:35 Program Goals and Diversity

07:48 Recent Show Results

11:25 Service and Support Policy

14:09 How to View Cattle

16:02 Lot 1 

19:10 Lot 2 

21:00 Lot 3 

22:56 Lot 4 

24:28 Lot 5 

26:12 Lot 6 

27:36 Lot 7 

30:40 Lot 8 

31:46 Lot 9 

33:02 Lot 10 

34:04 Lot 11

35:05 Lot 12

36:20 Lot 13

37:41 Lot 14 

39:04 Lot 15 

41:40 Lot 16

44:16 Sale Day Wrap

0:00 Ad Read

0:46 Welcome Back Brandon

1:21 From Cogar Oklahoma

3:07 Operation Origins

5:38 Boss Lady Foundation

8:36 Learning Simmental

10:29 Breeding Both Ways

17:20 Judging Shaped Eye

21:37 Coaching Fundamentals

24:17 Budget Steer Buying

31:04 Switching Sale Strategy

34:28 Donor Cows Preview

36:16 Breach Calving Break

38:28 Donor Cow-All American

41:01 Blessed Donor Cow and Broker Story

42:22 Glitter Donor

44:03 Kate Donor Cow

46:44 BKC Redeemed

54:20 John the Baptist

59:48 JTB x BDR

1:01:05 JTB x Pixies

1:02:48 How to Buy and Visit

1:03:53 Thanks and Sale Details