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Episode Summary: In this episode of the PIO Podcast, host Robert Tornabene interviews Holly Stark, Outreach Program Manager with the Washington State Emergency Management Division. Holly shares her journey from journalism to emergency management, emphasizing the importance of storytelling in building trust and empathy within communities. She discusses how effective communication can enhance disaster preparedness and the role of public information officers in conveying critical information. Holly also highlights the need for consistency in messaging to foster public trust and engagement.

Hollie's Bio - Hollie Stark is a writer, outdoor enthusiast, and mother. She is passionate about emergency public information, preparedness, geohazards, and telling stories to help move the needle.

Email - [email protected]

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