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Summary: In this episode, Leah Tedesco, a senior consultant at Social Simulator, discusses the importance of crisis communication preparedness and the role of Public Information Officers (PIOs) in crisis management. She explains how Social Simulator's platform replicates various communication channels to train organizations in effectively handling crises. Leah highlights the challenges posed by misinformation and the need for PIOs to adapt to new technologies, including artificial intelligence (AI) and deepfakes. The conversation also explores the future of crisis communication training and the importance of adopting a holistic approach to crisis management.

Leah's BIO: Leah is a Senior Consultant at Social Simulator. She helps design webinars, crisis preparedness training, and social media strategies to help clients build confidence in their digital presence. Leah takes a human-centered approach to social media strategy, working to understand broader communicative values and using that insight to inform how individuals interact with social media. Leah holds an MA in Anthropology from the University of Virginia, with a focus on linguistic and communicative practices in online spaces.

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