Driven by Data: The Podcast

S5 | E9 | Value as the North Star with Paul Hollands, Chief Data & Analytics Officer at AXA


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In Episode 9, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Paul Hollands, Chief Data & Analytics Officer at AXA where they talk about value as the North Star, in which they discuss:

  • How structuring the data agenda can drive impact as the first CDAO at the UK & Ireland level.
  • How a clear North Star helps AXA UK & Ireland focus on the commercial impact of data and AI.
  • Building strong foundations to execute data and AI use cases effectively.
  • Balancing central coordination and business unit autonomy with a federated operating model.
  • How business sponsorship from engaged CEOs supports the data mission.
  • The value of having a team fully aligned behind a clear vision.
  • Using a strong North Star to simplify complex processes and stay on track.
  • How understanding the business environment helps measure data leaders’ performance.
  • Tackling the irony of CDOs being expected to excel at measuring value but lacking clarity on their metrics.
  • Why being business-focused in theory doesn’t always translate to practice.
  • The difficulty of measuring the value of certain data processes.
  • How stakeholder management and strong relationships drive data success.
  • Encouraging CDOs to share more stories about their impact.
  • Building knowledge-sharing communities to promote value-driven data practices.
  • How GenAI is being industrialised and trust is being built around its use.
  • Exploring how AXA and its staff are using GenAI in practical ways.
  • Adapting data strategies over time as GenAI shapes the direction of data and AI.
  • Avoiding distractions from shiny new trends in data and analytics by staying focused on long-term value.

Thanks to our sponsor, Data Literacy Academy.

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