In fall of 2023 Yahoo and Google made a major announcement requiring all bulk email senders to enable email authentication standards to prevent bad actors from continuing to send spam. Why did Yahoo want to create a new standardization? We sat down with Marcel Becker who made the announcement on behalf of Yahoo and had a very good philosophical conversation. Don’t miss this!

Resources:

https://senders.yahooinc.com/

https://blog.postmaster.yahooinc.com/

https://www.mailgun.com/blog/deliverability/gmail-and-yahoo-inbox-updates-2024/