This season we surprise each other by throwing out un-rehearsed marketing topics and debating them.  The second topic on this podcast is one that is on a lot of business people's minds right now:  Are virtual business models as good as live ones?  Listen as the team debates the pros and cons of each approach in light of the current pandemic.  Also, you can now watch our podcasts here:  https://youtu.be/5Y91PxxLxHs

This season we surprise each other by throwing out un-rehearsed marketing topics and debating them. The second topic on this podcast is one that is on a lot of business people's minds right now: Are virtual business models as good as live ones? Listen as the team debates the pros and cons of each approach in light of the current pandemic. Also, you can now watch our podcasts here: https://youtu.be/5Y91PxxLxHs

S5, Ep. 1 - Is "Virtual" As Good as "Live"?

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Business

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S5, Ep. 1 - Is "Virtual" As Good as "Live"?

S5, Ep. 1 - Is "Virtual" As Good as "Live"?