We continue discussing "surprise" marketing topics. In this era of CSOs, CDOs and CXOs, Mary asks if businesses should have a Chief Disruption Management Officer (CDMO).  This person would be on the look out for your industry's next big innovators and challengers, and craft proactive strategies.  An interesting debate ensues.  You can now watch our podcasts here: https://youtu.be/r44qPuAogNM

We continue discussing "surprise" marketing topics. In this era of CSOs, CDOs and CXOs, Mary asks if businesses should have a Chief Disruption Management Officer (CDMO). This person would be on the look out for your industry's next big innovators and challengers, and craft proactive strategies. An interesting debate ensues. You can now watch our podcasts here: https://youtu.be/r44qPuAogNM

S5, Ep. 2 - Does Your Business Need a CDMO?

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S5, Ep. 2 - Does Your Business Need a CDMO?

S5, Ep. 2 - Does Your Business Need a CDMO?