Greg and Jason are joined by Steve Jennings, otherwise known as the 'Creatine OG'. Steve was a former professional cyclist turned entrepreneur and innovator who’s spent over 30 years building and launching nutrition brands around the world. In this episode he tells the amazing story of how he brought creatine to the market at the 1992 Barcelona Olympics.

His entrepreneurial journey has enabled him to work with some of the biggest names in business, PepsiCo, Nike, LEGO, Unilever, and more.

Steve’s now leading Jenerise, developing new business models, technologies and solutions designed to help people of all ages experience the health, wellbeing and therapeutic benefits of creatine.

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