After doing something you enjoy for awhile, inevitably you think about turning it into a business, or another type of formalized venture. That's when the fun can be cannibalized by the workload and the "must-do's". In this episode, we sit down with Willpowered Inc.’s Colin Robertson about the balance between business and pleasure:We explore:Understanding “feast and famine” in the content publishing space.Differentiating your passions from your paycheck.Creating steady streams of revenue in the content world.Building a passive income despite any new content.Separating “good money” from “bad money.”Seeking publicity is business, getting publicity is pleasure.How to make or break a sales funnel.Reconciling different mindsets between being sales focused and content focused.Redefining metrics of success.Finding pleasure in your business.Learning from experts and independent contractors.Understanding how content changes with mindset.Getting lost in strategies versus proactively implementing new ideas.Doing what makes you useful.Finding a meaningful audience.Find Colin Online at:http://www.willpowered.co/reverberation.coReferences/Resources:The Best Moments of Milhouse Van Houten- https://www.youtube.com/watch?v=GunaXxJifPASeason 5 Theme:cLOUD9 - After Party-- available at www.chicagoloud9.com

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