It's all marketing and PR this week as we get into the realities of it, talk about how different books get different budgets and the things that authors can do themselves to help spread the word about their books and themselves.

• Naomi Gibson, author of Every Line of You, Game Over Girl, Man Muse Monster
• Melissa Welliver, author of The Undying Tower, My Love Life and the Apocalypse, Soulmates and Other Ways to Die, To the Death
• Jamie Greenwood, creator & host of The Write and Wrong Podcast