Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process.

In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:

1. Profiling your top 5-10 competitors
2. Understanding competitor offerings
3. Identifying competitor strategies (channels, tactics, campaigns)
4. Devising your plan 

When was the last time you did a competitor analysis? 

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Belle & Liz. x

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