Awhile back, we were having a conversation with Brodie on the podcast and he mentioned that he hires based on a “vibe check,” and given his success not only hiring but keeping long-term employees (many of whom are Gen Z *gasp*) we needed to bring him on to hear more about just what what means. This episode is all about how to hire and lead well for small businesses in our small towns and why culture is important, even when it’s not formalized with a mission statement on a wall. About Brodie: Brodie Mueller is a longtime Friend of the Pod and is our podcast producer and editor! He also happens to be the owner of Market on the Plaza in Aberdeen, South Dakota. Brodie has lived in Aberdeen for the past 8 years and owns the downtown business Dakota Territory Brewing Company.  Dakota Territory is the first and oldest brewery ever in Aberdeen and services the community by creating small-batch craft beer, root beer, and cold brew coffee.  Brodie has a Masters Degree in social work and has been involved in community building both downtown and city-wide through different groups and projects. The brewery is involved with various community projects and fundraisers throughout the year, gaining a reputation as a business that supports the community.  As a fellow downtown business owner, Brodie is committed to making downtown better by supporting new ventures and The Market on the Plaza is a shining example of bringing new and innovative services to the neighborhood.

In this episode, we cover:

• How Brodie uses a vibe check when hiring new employees (and what that even means)

• Why we can’t expect employees to love a small business as much as an owner or founder–and why they don’t need to in order to love the work

• How to give employees ownership and inspire buy-in

• Babysitting vs. management

Links + Resources Mentioned: Brodie’s past episodes: Episode 127, Episode 82, Episode 72 and Episode 146The Market on the Plaza website: https://themarketontheplaza.com/ The Market on the Plaza Instagram: @themarketontheplaza The “Posing with Coffee Like Men Pose with Fish" Reel: https://www.instagram.com/reel/DFLIOHYuMI7/

  Small-Town Shout-Out! This week, we’re high-fiving Chris Border and his entire community in Hope, Kansas. Chris is a new resident of the town, and he told us that despite living there for only two years and having no previous ties to the community, that little 200-person town welcomed him with open arms and made him feel like he belongs. This is a big deal because we know more often than not that in small towns, you can live there for years and still be “new,” which doesn’t exactly make people feel like they’re home. Thank you, Hope, Kansas and Chris Border, for giving us all more hope! New Segment Alert! We think some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We’re introducing two new parts to the show: 

1. “Small town humblebrags”: Call in and tell us about something amazing you did in your small town so we can celebrate with you. No win is too small—we want to hear it all, and we will be excessively enthusiastic about whatever it is! You can call in for your friends, too, because giving shout-outs is one of our favorite things. 

2. “Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that. 

If you’ve got a humblebrag or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you! 

Get In Touch Have an idea for a future episode/guest, have feedback or a question, or just want to chat? Email us at [email protected]

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