Hey, want another drink? Want to go to that event with me? Can you pick me up from the airport? When it’s so easy to say yes, when are you supposed to say no? This week we sit down with Ben Brooks, Founder & CEO of the executive coaching company PILOT, and dive into one of the hardest words in the English language.We explore:+Discerning between “have to” or “need to” and “want to”+Avoiding the “Tetris” Approach to scheduling+Committing to the portion that you’re able to do+How technology impacts our decision-making+The Opt Out Phenomenon+Delegating work and automating systems+”Don’t spend dollar time on penny tasks”+Having a regimented schedule in order to be more efficient+Behavioral Economics and Choice Architecture+Choice Theory and the Path of Least Resistance+Being aware of what comes next to make better decisions in the moment+Having your needs met before meeting someone else’s+Understanding the finite amount of time you have left to spend with someone or accomplish something+FOMO vs MO+Playing offense instead of defense with decision-making+Are you into something or up to something?+What conversations do you want to have, versus what conversations are you okay being left out?Find Ben at:www.pilot.coachTwitter, Instagram, and Snapchat @BenBrooksNYReferences/Resources:Mary Kay book: https://amzn.com/B0018QUCMG Dan Ariely: http://danariely.com/ Wait But Why Blog Post, “The Tail End” - http://waitbutwhy.com/2015/12/the-tail-end.htmlSeason 5 Theme Song:cLOUD9 - After Party-- available at www.chicagoloud9.com

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