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ProPublica's investigation reveals the National Shooting Sports Foundation has been secretly sharing gun buyers' personal information, including underwear sizes, for political purposes. This privacy breach raises serious concerns about data exploitation even in industries that publicly position themselves as defenders of individual rights.

• Gun owners group demands federal investigation into firearms industry data sharing
• Personal data shared included underwear sizes and was allegedly used for political targeting
• NSSF collaborated with Cambridge Analytica to enhance voter data
• Privacy concerns should transcend political divides - "Privacy is an everybody problem"
• The gun industry publicly defends rights while quietly engaging in data exploitation
• Senator Richard Blumenthal supports investigation into these practices

If you're a privacy professional or legal expert with insights on this issue, we'd love to have you on the show to discuss this further and answer some of the questions we've raised today.

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