As the marketing function becomes more strategic in a company, it becomes harder to discern its impact.  The team talks about how marketers can solve this dilemma.  "Marketers need to look for opportunities to take partial credit—or partial blame—for other functions results if they are to be thought of as orchestrators of a company's strategy."

As the marketing function becomes more strategic in a company, it becomes harder to discern its impact. The team talks about how marketers can solve this dilemma. "Marketers need to look for opportunities to take partial credit—or partial blame—for other functions results if they are to be thought of as orchestrators of a company's strategy."

S.6, Ep. 2 - How Can Marketing Prove It's Impact?

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S.6, Ep. 2 - How Can Marketing Prove It's Impact?

S.6, Ep. 2 - How Can Marketing Prove It's Impact?