Studio GSM, internationally renowned for its expertise in experience design, teamed up with artist Justine Emard, whose work is exhibited around the world. Their respective approaches to immersive creation met the objectives of COFREX (Compagnie Française des Expositions), in charge of organizing the French Pavilion at the World Expo: to create a sensory experience to promote French creation and excellence in Japan during this major event.

Together, GSM and Justine Emard co-created the overall narrative of the exhibition and the paintings that make it up, with the contribution of COFREX and the Pavilion's partners. They established the artistic and scenographic principles of the experience around the common thread of pulsation. GSM is also responsible for the Pavillon's visual identity, including the logo, signage, artistic direction of the exhibition, and the attire of the hosts and hostesses.

“This experience is the result of an ambitious co-creation process with all the project partners. This is surely the greatest challenge that GSM has taken up over the past two years: to bring together all the players around the table and imagine together this Pavilion in the image of France.” - Fabien Lasserre, Project Manager, GSM Project to listen to in this new Com d'Archi.

Image teaser © Justine Emard

Sound engineering : Ali Zogheib

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