“It's about whether you want to be culturally relevant in 2023.” In Season 6, Episode 3 of REPOD, we discuss the importance of social media marketing with The Haunt Girl—Christine Barger, co-owner of The Exit Game OC. Her game, 13th Basement, is a hilarious comedy-horror escape room that’s self-aware and parodies typical escape room tropes. Christine has almost a million followers on TikTok as an entertainer and haunt/ escape room influencer.

The conversation moves from haunts to being an escape room blogger. Christine tells us how she finally made the leap from influencer to escape room creator. Christine is one of the very few owners who allows players to film her entire game, and she actively encourages them to post in-game footage on social media. Hear what she has to say about why this is essential for growing your escape room business. 

It was fascinating to hear Christine’s approach to social media for her escape room business, especially when she explains her background as an influencer and social media whiz. She’s leveraged in-game footage to create viral videos with millions of views, driving new players to her escape room. This is a can’t-miss conversation for those looking to improve their marketing game.

Timestamps & Full Show Notes

Thank you to our sponsors Morty, Buzzshot, and COGS: 

Morty is a free app for discovering, planning, tracking, and reviewing your escape rooms and other immersive social outings. 

Morty News:

• Morty now features haunt attractions

Special Badge for REPOD listeners:

You can learn more at morty.app/REPOD to sign up and get a special badge for our listeners (works for existing users also).

Buzzshot is Escape Room Software, Powering Business Growth, Player Marketing, and improving the Customer Experience. They offer an assortment of pre and post game features including robust waiver management, branded team photos, and streamlined review management for Yelp, TripAdvisor, Google Reviews, and Morty. Buzzshot now has integration with the other REPOD sponsors: Morty and COGS.

Special Offer for REPOD Listeners:

REPOD listeners get an extended 21-day free trial plus 20% off your first 3 months, with no set-up fees or hidden charges. Visit buzzshot.com/repod to learn more about this exclusive offer.

COGS by Clockwork Dog is an easy to use software/ hardware platform for running interactive events, including escape rooms, and other immersive experiences. They have plug & play hardware that seamlessly integrates with their software so you can create a show with lighting and sound cues without having to write a single line of code. Map all kinds of inputs to outputs by building up simple logic steps which determine what you want to happen and when.

Special Offer for REPOD Listeners:

REPOD listeners can get the COGS Starter Set for only $130 + free shipping to the USA. This bundle is usually valued at $257. You can learn more and purchase your Starter Set at cogs.show. Use code REPOD at checkout.

Hosted by David Spira & Peih-Gee Law

Produced by Theresa Piazza

Supported by Lisa Spira & Richard Burns

Edited by Steve Ewing of Stand Inside Media 

Music by Ryan Elder

Logo by Janine Pracht