In this episode, we break down Ford Motor Company’s bold announcement of a 4-door electric pickup truck set to debut in 2027 with an estimated starting price of around $30,000. We explore how this ambitious project could become the modern-day “Model T moment” — revolutionizing EV affordability and production with a new “assembly tree” manufacturing process at its Kentucky plant.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.