We continue analyzing the dark side of marketing by studying the Opioid Crisis. The villains in this tragedy, Purdue Pharma, executed a joined-up marketing and sales plan that led to untold suffering. We want our listeners who are marketing highly-valuable - and sometimes even life-saving products -  to put these approaches to use for good purposes!

We continue analyzing the dark side of marketing by studying the Opioid Crisis. The villains in this tragedy, Purdue Pharma, executed a joined-up marketing and sales plan that led to untold suffering. We want our listeners who are marketing highly-valuable - and sometimes even life-saving products - to put these approaches to use for good purposes!

We continue analyzing the dark side of marketing by studying the Opioid Crisis. The villains in this tragedy, Purdue Pharma, executed a joined-up marketing and sales plan that led to untold suffering. We want our listeners who are marketing highly-valuable - and sometimes even life-saving products -&nbsp; to put these approaches to use for good purposes!

S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy