Modern Lending Podcast

S7E3 | Content Strategy 101: What to Say and How to Say It


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🎯 What You’ll Learn:

  • The 3 content categories Alec uses every week
  • How to speak with confidence—even if you’re not a “content person”
  • Why trying to be clever is killing your message
  • The importance of being specific, not polished
  • How to sound like yourself while still delivering value

 

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00 – The Simplicity of “Just Answer the Question”

14:30 – Final Message: Say It Like You Mean It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

 

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

 

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

đź’¬ Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

 

⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

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Modern Lending PodcastBy Alec Hanson

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