Modern Lending Podcast

S7E3 | Content Strategy 101: What to Say and How to Say It


Listen Later

🎯 What You’ll Learn:

  • The 3 content categories Alec uses every week
  • How to speak with confidence—even if you’re not a “content person”
  • Why trying to be clever is killing your message
  • The importance of being specific, not polished
  • How to sound like yourself while still delivering value

 

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00 – The Simplicity of “Just Answer the Question”

14:30 – Final Message: Say It Like You Mean It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

 

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

 

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

đź’¬ Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

 

⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

...more
View all episodesView all episodes
Download on the App Store

Modern Lending PodcastBy Alec Hanson

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

57 ratings