Are you winging it… or working a plan?
When it comes to sales and marketing outreach, there are two powerful approaches:
➡️ Organic – authentic, flexible, intuition-led
➡️ Strategic – structured, intentional, goal-driven
Both can work. But which one’s actually driving results?
In this video, we break down:
• The pros and cons of organic vs. strategic outreach
• Real-world examples of each approach in action
• How to find the right blend for your brand and audience
If you’re in sales, marketing, or running a business, this one will challenge how you approach outreach—and help you level it up.
🎯 What You’ll Learn:
• The key difference between organic and strategic outreach
• Why “winging it” burns out originators
• How to be authentic and organized in your follow-ups
• Why intention builds more trust than improvisation
• How Alec designs his own outreach rhythms
⏱️ Chapters:
00:00 – Intro: Organic vs. Strategic
01:15 – Why "Just Checking In" Isn’t a Plan
03:00 – Strategy Doesn’t Mean You’re a Robot
05:15 – Creating Systems That Still Feel Personal
08:00 – What Real Follow-Up Looks Like in 2025
10:30 – Final Thought: Be Intentional or Invisible
Modern Lending Lab LIVE | Hosted by Alec Hanson
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⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.