Sales used to be about knocking on doors. Now it’s about showing up in feeds. But has the game of sales really changed… or just the tools?

In this video, I share a story about my dad’s old-school hustle and building relationships face-to-face.
Now? It’s a digital world. Cold calls have turned into DMs. Drop-ins into Zooms.
But at the core, it’s still about one thing: building trust.

🎯 What You’ll Learn:
• The truth about “what’s changed” in sales
• Why human connection is still the foundation
• How technology amplifies—but doesn’t replace—relationships
• What “showing up” looks like in 2025
• How to bring authenticity into the digital sales world


⏱️ Chapters:
00:00 – Intro: Old School vs. New School
01:30 – What Really Changed in Sales (and What Didn’t)
03:15 – Human Connection: The One Constant
05:30 – Digital Tools: A Means, Not the Message
08:00 – Where Salespeople Get Stuck in 2025
11:00 – Alec’s Hybrid Strategy: Calls, Content & Consistency
13:45 – Final Word: Upgrade the Method, Keep the Heart

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

We all make excuses but are they real, or just comfortable lies we tell ourselves?

In this video, we’re digging into the truth behind excuses:
🔹 Why we make them
🔹 How they sabotage progress
🔹 And how to break free from the mindset that’s holding you back

If you’re serious about growth in business, relationships, or life this is the wake-up call you need.

No fluff. Just real talk.
Because you can either make excuses or make progress…
You can’t do both.
 

Chapters:

00:00 – Intro: Let’s Get Honest About Excuses

01:40 – Why We Avoid What We Know We Need to Do

03:10 – “I Don’t Have Time” = False Narrative

05:30 – Courage Starts With Clarity

07:45 – Excuses Are Justified Inaction

10:00 – Alec’s Own Struggles With Consistency

13:00 – How to Rebuild with Small Actions

15:30 – Final Push: No One’s Coming—Do the Work

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 What You’ll Learn:
• Why your goals aren’t real until you say them out loud
• The psychology behind public commitment
• How to use declaration to drive content, confidence, and momentum
• Real examples of Alec’s public declarations—and what changed
• How this practice helps build a brand people trust

⏱️ Chapters:
00:00 – Intro: What Is Public Declaration?
02:00 – Why Most Goals Stay Private (and Fail)
04:30 – Speaking Something Into Existence
07:15 – The Fear of Being Judged Publicly
10:00 – How Public Goals Build Accountability
13:45 – Declaration as Content Strategy
17:00 – Personal Stories from Alec
20:00 – Final Message: Say It Boldly

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Are you winging it… or working a plan?

When it comes to sales and marketing outreach, there are two powerful approaches:

➡️ Organic – authentic, flexible, intuition-led

➡️ Strategic – structured, intentional, goal-driven

Both can work. But which one’s actually driving results?

In this video, we break down:

      •        The pros and cons of organic vs. strategic outreach

      •        Real-world examples of each approach in action

      •        How to find the right blend for your brand and audience

If you’re in sales, marketing, or running a business, this one will challenge how you approach outreach—and help you level it up.

🎯 What You’ll Learn:

       •        The key difference between organic and strategic outreach

       •        Why “winging it” burns out originators

       •        How to be authentic and organized in your follow-ups

       •        Why intention builds more trust than improvisation

       •        How Alec designs his own outreach rhythms

⏱️ Chapters:

00:00 – Intro: Organic vs. Strategic

01:15 – Why "Just Checking In" Isn’t a Plan

03:00 – Strategy Doesn’t Mean You’re a Robot

05:15 – Creating Systems That Still Feel Personal

08:00 – What Real Follow-Up Looks Like in 2025

10:30 – Final Thought: Be Intentional or Invisible

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 What You’ll Learn:

       •        Why YouTube matters more than Instagram in 2025

       •        How to show up consistently without burning out

       •        What types of videos every LO should create

       •        The YouTube SEO mindset: search > scroll

       •        Alec’s “4 Quadrants” of a powerful YouTube content plan

⏱️ Chapters:

00:00 – Intro: YouTube Is Your Secret Weapon

02:00 – Instagram vs. YouTube: What’s the Difference?

04:30 – Searchable vs. Swipeable Content

07:00 – How YouTube Builds Authority at Scale

09:30 – You Don’t Need Fancy Gear (But You Do Need Consistency)

12:15 – The 4 Video Types Every LO Should Post

16:00 – YouTube Content Plan for Beginners

18:30 – Final Message: Build What Outlasts the Algorithm

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

If your brand feels generic, you’re doing it wrong.
In this episode of Modern Lending Lab LIVE, Alec Hanson makes the case for authenticity as your #1 growth tool in 2025. It’s not about being polished. It’s not about having the trendiest content. It’s about being real, because personal brands only work when they’re actually personal.

Alec shares why vulnerability is a superpower, how to find your authentic voice, and how to stop hiding behind a façade that doesn’t connect.

This is your permission to show up as yourself, and still DOMINATE.

🎯 What You’ll Learn:

•  Why personal branding has nothing to do with aesthetics
• How to uncover your voice, values, and vibe
• What stops most creators from being real—and how to break through it
• How Alec redefined his own brand through vulnerability
• Action steps to make your brand unmistakably you

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: Know Thyself
02:00 – Why Most “Personal Brands” Aren’t Personal
04:30 – People Buy from People (Not Companies)
07:15 – How to Discover and Own Your Voice
10:00 – Vulnerability: The Superpower of Modern Branding
13:00 – Alec’s Personal Brand Journey
15:00 – Final Thought: You’re the Brand—So Own It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 What You’ll Learn:

• The 3 content categories Alec uses every week
• How to speak with confidence—even if you’re not a “content person”
• Why trying to be clever is killing your message
• The importance of being specific, not polished
• How to sound like yourself while still delivering value

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00 – The Simplicity of “Just Answer the Question”

14:30 – Final Message: Say It Like You Mean It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

You’ll Learn:

       •        The #1 reason most content creators never convert leads

       •        How to shift from broadcasting to belonging

       •        Real tactics to nurture engagement with your audience

       •        Why the new referral system is happening online

       •        How to build a community without needing 10k followers

⏱️ Timestamps:

00:00 – Welcome & Topic Introduction

01:40 – Why Community Matters More Than Ever

04:30 – Content Alone Isn’t Enough

06:15 – The Power of Belonging Online

08:50 – Examples of Digital Communities That Work

11:00 – Real Engagement vs. Empty Metrics

14:00 – Turning a Community Into Conversions

17:00 – Final Thought: “Community > Reach”

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 Listen in to learn:

• Why brand awareness beats product every time
• The shift from one-to-one to one-to-many marketing
• How to combine human connection with digital scale
• Why “making one video a week” is NOT a strategy
• And what to do TODAY to grow your influence

⏱ Timestamps:

00:00 – Welcome Back & Season 7 Launch

01:45 – The Power of Brand Recall: Insurance Analogy

04:30 – Zillow’s Long Game in Mortgage Strategy

07:00 – Rocket + Redfin Merger: What It Signals

09:15 – Why Relationships Still Matter

12:00 – Know. Like. Trust. – The Formula for Influence

14:30 – New Buyer Behavior: Online First, Agent Later

16:30 – No Knight Is Coming to Save You

18:45 – Sales Is Uncomfortable: Here’s Proof

21:00 – One Video a Week Won’t Cut It

23:15 – The Internet Has No Closing Time

25:00 – The Big Opportunity for Originators in 2025

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.