Modern Lending Podcast

How often should loan officers contact past clients? Alec Hanson breaks down how mortgage professionals can stay top of mind, build lasting trust, and earn referrals in a world where clients increasingly turn to AI for answers.

The challenge isn't simply finding the right CRM, AI tool, or marketing platform. It's making sure clients remember you when they need mortgage advice, want to refinance, or know someone buying a home. Alec explains why the best follow-up frequency is one that feels natural and valuable, not an arbitrary schedule imposed by a sales guru. He shares his own preference for quarterly calls while emphasizing that your communication should reflect the way you would want to be treated.

One of the keynote's strongest lessons comes from Alec's early career in mortgage lending. He tells the story of repeatedly visiting real estate professional Don Abrams, showing up at broker previews and open houses until his consistency earned trust. After six months, that relationship opened the door to approximately $50 million a year in mortgage business for the next four years. The lesson goes beyond realtor referrals: people notice repeated, intentional effort, even when they don't remember every interaction.

Alec also shares a mortgage AI case study involving Scott Snap, a loan officer deeply involved in his local community, and Laura, an AI calling assistant. After a rate movement, the assistant set 50 appointments and Scott locked 34 deals in two weeks, according to Alec. But his point isn't that AI replaces relationships. It's that technology becomes more effective when customers already know and trust the person behind it.

You'll also learn how Alec approaches client calls, texts, handwritten mail, community events, YouTube videos, and social media engagement. He explains his ICE method—Identify, Connect, Engage—and why consistent online visibility creates micro-impressions over time. From the closing-disclosure video that attracted mortgage leads to the importance of authentic, imperfect content, this keynote connects old-school relationship building with modern digital behavior.

For loan officers, mortgage originators, real estate professionals, and commission-based salespeople, the takeaway is practical: build a relationship people want to maintain, create content that genuinely helps, and use AI to support your effort instead of replacing your humanity.

• How often should loan officers contact past clients to maintain trust?
• Why do consistent realtor visits help loan officers earn referrals?
• How can mortgage professionals stay relevant as clients increasingly use AI?
• What makes an effective post-closing follow-up strategy?
• How can loan officers use phone calls, texts, and physical mail without becoming annoying?
• Why do local events and community relationships matter for mortgage referrals?
• How does the Identify, Connect, Engage method work on social media?
• Can educational YouTube videos help loan officers generate mortgage leads?
• How can AI calling assistants support existing mortgage client relationships?
• What makes authentic video content more valuable than AI-generated avatars?

00:00:00 - Alec's Mortgage Career and the Foundation of Client Trust
00:01:05 - The Realtor Relationship Lesson That Shaped His Business
00:02:49 - How Customer Behavior Changed From Referrals to the Internet
00:05:27 - How Zillow Captured Digital Customers
00:07:59 - Why Mortgage Professionals Must Prepare for an AI-First World
00:10:35 - The Real AI Challenge: Staying Relevant to Clients
00:12:43 - How Often Should Loan Officers Contact Past Clients?
00:13:33 - Physical Mail, Email, and Follow-Up Mistakes
00:15:34 - Why Local Events and Human Connection Matter
00:17:51 - Building Community Through Events You Already Enjoy
00:20:40 - How a Closing Disclosure Video Generated Mortgage Leads
00:21:47 - The ICE Social Media Strategy: Identify, Connect, Engage
00:23:52 - Why Authentic Social Media Comments Build Relationships
00:28:16 - What Mortgage Professionals Get Wrong About Social Media
00:29:20 - The Don Abrams Story: Consistency That Earned Realtor Business
00:32:06 - How Daily Content Creates Micro-Impressions
00:33:38 - Turning Everyday Client Problems Into Helpful Content
00:36:30 - The AI Calling Case Study: 50 Appointments and 34 Locked Deals
00:38:16 - Why AI Avatars Can't Replace Authentic Relationships
00:38:47 - The Video Formula: Hook, Story, Call to Action
00:41:01 - Overcoming the Fear of Showing Up on Camera
00:43:50 - How to Investigate AI Recommendations for Local Professionals
00:45:04 - Q&A: Choosing Social Media Platforms for Your Audience
00:46:20 - How Long Should Loan Officer Videos Be?
00:49:26 - Why Your Content Should Match Your Communication Style
00:50:08 - Grandma Nat and the Power of Attracting the Right Audience
00:51:30 - Final Lesson: Bring Your Humanity Into Your Marketing

Editor note: Confirm chapter timestamps against the final exported edit.

On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.

The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.

Website

https://alechanson.com/

Instagram

https://www.instagram.com/alecthehanson/

Facebook

https://www.facebook.com/alecahanson/

X

https://x.com/Alechanson

TikTok

https://www.tiktok.com/@loandepot

LinkedIn

https://www.linkedin.com/feed/

#AlecHanson #LoanOfficer #MortgageMarketing #ClientFollowUp #MortgageReferrals #MortgageAI

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

How loan officers stay relevant with AI comes down to more than adopting the newest technology. For mortgage professionals, Alec Hanson argues that AI works best when it amplifies client trust, relationship marketing, and real human connection.

As consumers move from an internet-first world toward an AI-first world, the challenge isn't simply learning how to use AI. It's staying relevant when clients increasingly turn to technology first for information, recommendations, and answers. Alec breaks down what that shift means for loan officers, real estate professionals, and commission-based salespeople—and why being known, liked, and trusted still matters.

One of the clearest lessons comes from Alec's own career. As a young loan officer, he repeatedly showed up to broker previews and open houses for realtor Don Abrams. Don told him his previous loan officer had taken two years to earn his business: “Keep showing up.” Alec did. Six months later, Don sent him an opportunity, and Alec says the relationship ultimately produced $30 million a year in loans for the next five years. The lesson carries directly into Alec's approach to social media: consistent, helpful visibility compounds over time.

Alec then shows what happens when AI is added to an already strong relationship business. Loan officer Scott Snapp personally attends every closing and invests heavily in his local community. When an AI call assistant contacted 50 people about potential mortgage opportunities, Alec says Scott received all 50 appointments and locked 34 loans. His point isn't that AI created the trust. The technology amplified trust Scott had already earned.

The keynote turns that philosophy into a practical relationship-marketing system: call past clients, send useful personal texts and emails, use physical mail intentionally, create local community events, build the right social network, engage authentically, and publish content that solves real problems. Alec also explains why content-first social media can be a mistake, how to influence the information AI finds about you, and why polished AI avatars and obviously AI-generated communication can undermine the human connection you're trying to build.

The goal isn't to reject AI. It's to use AI for leverage without outsourcing the relationships, authenticity, visibility, and service that make clients remember you. As Alec puts it near the end of the keynote: use AI as a partner and a tool, “but don't let it replace your humanity.”

• How can loan officers stay relevant as consumers begin using AI first?
• How can AI follow-up help mortgage professionals without replacing human relationships?
• Why does relationship marketing matter more as AI-generated content increases?
• How can loan officers build local client trust through community involvement?
• What can loan officers learn from Alec's $30 million realtor relationship?
• Why is posting content first a mistake on social media?
• How can mortgage professionals use social media to build relationships instead of just promoting themselves?
• How can loan officers create content that AI systems are more likely to find?
• Can AI replace mortgage loan officers or real estate professionals?
• How should loan officers use AI without making their communication feel inauthentic?

00:00:00 - Why AI Matters for Mortgage and Real Estate
00:02:43 - Why the Internet Never Replaced Human Trust
00:05:29 - From Referral-First to Internet-First Consumers
00:07:56 - The Shift to an AI-First Society
00:10:53 - Why Loan Officers Are Marketers First
00:12:14 - The Real AI Threat: Losing Relevance
00:13:25 - How to Build Relationships in an AI World
00:15:45 - Why Physical Mail Could Make a Comeback
00:17:20 - Client Events and the Power of the Invitation
00:18:58 - Building Business Around Your Local Community
00:21:45 - Personal Email That Doesn't Feel Like AI
00:22:55 - The Biggest Social Media Mistake
00:24:09 - Why Human Validation Drives Connection
00:28:41 - Alec's One-Minute Social Media Strategy
00:31:52 - The Realtor Relationship That Changed Alec's Career
00:35:26 - How an AI Call Assistant Supports Mortgage Follow-Up
00:36:06 - Scott Snapp: Community Trust Before AI
00:37:46 - Why AI Avatars Can't Replace Human Connection
00:39:24 - Why AI Tools Are Useless Without the Right Goal
00:39:41 - How to Influence What AI Says About You
00:41:19 - Why AI Still Has to Lead Back to a Human
00:41:30 - Content, AI Search, and Being Discoverable
00:44:45 - How AI-Generated Content Becomes White Noise
00:45:59 - The Right Way to Use AI for Content Ideas
00:46:17 - Use AI as a Tool, Not Your Humanity

Editor note: Confirm chapter timestamps against the final exported edit.

On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.

The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.

Website | https://alechanson.com/
YouTube | https://www.youtube.com/
Instagram | https://www.instagram.com/alecthehanson/
Facebook | https://www.facebook.com/alecahanson/
X | https://x.com/Alechanson
TikTok | https://www.tiktok.com/@loandepot
LinkedIn | https://www.linkedin.com/feed/

#AlecHanson #LoanOfficer #MortgageProfessionals #MortgageAI #RelationshipMarketing #MortgageMarketing #ArtificialIntelligence

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Human connection in an AI world is becoming a competitive advantage for loan officers and mortgage professionals. Alec Hanson explains how to stay relevant as AI changes how clients search, communicate, and make decisions.

Technology has spent years trying to change the mortgage and real estate relationship. Now AI is accelerating that shift. Alec’s argument is that professionals shouldn’t ignore AI—but they also shouldn’t confuse efficiency with connection. As consumers become increasingly surrounded by AI, earning trust, staying visible, and intentionally maintaining relationships become even more important.

Alec breaks down practical ways loan officers and local sales professionals can do that. He covers email that people might actually want to read, intentional client calls and texts, physical mail, community events, social media, and useful video content. The common thread is simple: use these tools to strengthen real relationships instead of creating more generic noise.

One of the keynote’s most practical examples is an AI call assistant named Laura. Alec explains how the system helped a high-producing loan officer generate 50 appointments and 34 locked transactions in three weeks. But the result also illustrates the larger lesson: the technology worked alongside a professional who had already spent years building his name and reputation locally. Alec describes AI as an “enhancer of efficiency,” not a replacement for human connection.

He also challenges the way sales professionals use social media. Instead of constantly posting listings, accomplishments, food, family, or self-promotional content, Alec argues for returning social media to its real value: human connection. For loan officers wondering what to post, his recommendation is practical—share solutions to the real problems you are already solving for clients.

For mortgage professionals, real estate professionals, commission-based salespeople, and local business leaders trying to understand how to compete with AI, this keynote offers a different approach: adopt useful technology while becoming more intentional about the parts of your business technology cannot reproduce.

• How can loan officers stay relevant as AI changes consumer behavior?
• Why does human connection matter more in an AI-driven world?
• How can an AI mortgage follow up system support loan officers without replacing relationships?
• What can mortgage professionals do to maintain client relationships after closing?
• How can local events generate stronger mortgage referral relationships?
• Why should loan officers rethink how they use social media?
• What should loan officers post when they do not know what content to create?
• How can video help mortgage professionals stay visible to past clients?
• Why are effort and personal attention becoming more valuable in sales?
• How can loan officers use AI for efficiency while protecting client trust?

00:00:00 - Why AI Is Changing the Mortgage and Real Estate Business
 00:01:29 - Why Technology Hasn’t Replaced Local Professionals
 00:03:11 - The Relationship Lesson That Built Alec’s Mortgage Business
 00:04:54 - How Consumers Became Digital First
 00:06:21 - How Zillow Intercepted the Customer Relationship
 00:07:09 - Why Alec Believes Society Will Become AI First
 00:10:56 - The Real Problem: Relevancy and Connection
 00:12:23 - What It Actually Takes to Build Client Relationships
 00:13:11 - How to Create an Email Strategy That Doesn’t Suck
 00:14:08 - Why Personal Calls and Effort Still Matter
 00:16:18 - Physical Mail and the Value of Human Connection
 00:17:50 - Why People May Return to Physical Connection
 00:19:43 - Turning Your Existing Community Into Relationships
 00:20:47 - The “Think and Drink” Local Event Strategy
 00:22:07 - Why Community Events Can Beat Digital Competition
 00:24:15 - What Sales Professionals Get Wrong About Social Media
 00:26:21 - The “Look at Me” Social Media Mistake
 00:28:14 - The Power of Affirming Other People
 00:29:30 - Why Marketing Is Really About Human Connection
 00:30:25 - Why Loan Officers Need to Make Videos
 00:31:21 - Turn the Problems You Solve Into Content
 00:32:38 - A Practical Strategy for Staying Relevant Online
 00:33:02 - Laura: The AI Call Assistant Case Study
 00:34:24 - 50 Appointments and 34 Locked Transactions
 00:34:53 - AI Enhances Efficiency but Cannot Replace Connection
 00:35:29 - Getting Over the Fear of Making Videos
 00:36:05 - Why Clients Don’t Care How You Look on Camera
 00:36:41 - The Final Lesson: Be Intentional About Human Connection

Editor note: Confirm chapter timestamps against the final exported edit.

On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.

The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.

Website | https://alechanson.com/
 YouTube | https://www.youtube.com/
 Instagram | https://www.instagram.com/alecthehanson/
 Facebook | https://www.facebook.com/alecahanson/
 X | https://x.com/Alechanson
 TikTok | https://www.tiktok.com/@loandepot
 LinkedIn | https://www.linkedin.com/feed/

#HumanConnection #LoanOfficer #MortgageProfessionals #AlecHanson #MortgageMarketing #AI #MortgageSales

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

How loan officers stay relevant as AI changes the way clients search, trust, and choose professionals is the central question in this keynote. Alec Hanson breaks down an AI strategy for loan officers built around human connection, client trust, visibility, and useful content.

Mortgage and real estate have always been relationship businesses. Alec starts with his own early career, when building production meant driving around with MapQuest, visiting Realtors face-to-face, attending open houses, and becoming part of the local community. But consumer behavior changed. People moved from asking another person first, to searching the internet first, and now toward an AI-first world.

Using Zillow, Netflix versus Blockbuster, and a memorable scene from Hidden Figures, Alec explains why technology shifts matter. His point is not simply that professionals need to adopt every new tool. The bigger question is whether clients will still see you as relevant when information becomes easier to get somewhere else.

That becomes especially important with past clients. A homeowner may only need a loan officer or real estate professional every few years, while AI can become part of their daily routine. Alec challenges mortgage professionals to think about what happens in that gap: Are you still calling? Are you texting? Are your emails worth opening? Are you part of their community? Will they remember you when the next question comes up?

Alec also shares the personal newsletter strategy he used early in his mortgage career. Every 90 days, he sent a personal update to past clients and the top Realtors he was prospecting. Instead of hiding behind generic marketing, he talked about his life. Over time, clients began seeing him as a human being rather than simply a vendor.

The keynote then moves into local relationship building, small community events, social media, and content. Alec explains his ICE framework — identify, connect, and engage — and argues that the real work of social media is not simply creating posts. It is identifying the people you want relationships with, connecting with them, and showing genuine interest in their lives.

For content, the strategy becomes practical: take the real problems you already solve for homeowners and show other people how to solve them. Instead of using social media primarily for listings, reviews, and self-promotion, Alec makes the case for becoming useful. Give away knowledge, help people, participate in your community, and build enough intentional connection that technology does not make you forgettable.

This keynote is for loan officers, mortgage professionals, real estate professionals, and other relationship-driven salespeople trying to stay visible and trusted as AI changes customer behavior.

00:00:00 - Building a Mortgage Business Through Relationships

Editor note: Confirm chapter timestamps against the final exported edit.

On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.

The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.

Website | https://alechanson.com/

#LoanOfficer #MortgageProfessionals #AlecHanson #MortgageMarketing #ArtificialIntelligence #ClientRelationships #SalesStrategy

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Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Mortgage marketing for AI-first consumers starts with one hard reality: your customers may ask AI before they call you. In this live keynote, Alec Hanson shows loan officers and local sales professionals how a searchable content library, consistent visibility, and real human connection can help them stay relevant.

⏰ TIMESTAMPS

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

How loan officers get recommended by AI starts with one simple reality: AI can only recommend what it can find online. In this live session, I break down how mortgage professionals can stay visible, relevant, and trusted as clients increasingly turn to AI for answers.

We look at the shift from a referral-first society to an internet-first world, how platforms like Zillow intercepted the customer, and why the biggest AI threat for loan officers is not technology adoption. It is becoming irrelevant.

I also share practical ways to stay connected through calls, texts, email, physical mail, social media, local events, reviews, YouTube, and useful online content. The goal is not to automate your personality or deepfake your presence. It is to solve real problems, publish useful answers, and build trust that technology cannot replace.

⏰ Timestamps:

00:00 - Coming Up

📌 Key Topics:

• How loan officers get recommended by AI

🎙️ About Alec Hanson:

On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.

The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.

#LoanOfficer #MortgageMarketing #AIForMortgage #PersonalBranding #MortgageProfessionals #AlecHanson

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

AI for mortgage professionals is no longer a future conversation. It is already changing how clients search, compare, ask questions, and decide who to trust.

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Loan officer marketing strategy is changing fast as AI, social media, YouTube, and search reshape how clients find and trust local professionals.

🎙️ About Alec Hanson:

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Consumers are no longer searching the way they used to.

They are asking AI first.

In this episode, Alec Hanson breaks down one of the biggest shifts happening in real estate, lending, marketing, and business today: the transition from a referral-first society, to an internet-first society, and now into an AI-first world.

This conversation explores:

Alec shares practical strategies around:

If you work in:

…this episode will completely change how you think about attention, relevance, trust, and the future of client acquisition.

The game hasn’t changed.

TIMESTAMPS:

00:00 — The biggest mistake people make with social media

About Alec:

I’m Alec Hanson, a mortgage leader, author, speaker, and digital strategist focused on helping mortgage professionals and commission-based sales professionals grow through modern mortgage marketing, relationship building, leadership, and sales growth strategies. I’m passionate about helping professionals build long-term trust and visibility in a digital-first world.

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that.

In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent.

🎯What You’ll Learn:
• Why most content strategies fail (and how to fix yours)
• The core elements of Alec’s content framework
• How to build a repeatable system that supports growth
• Tips for staying aligned to your mission and audience
• A mindset shift for sustainable content creation

⏱️ Chapters: 
00:00 – Intro: What Is a Content Strategy, Really?
02:10 – The 3 Things You Must Know First
04:45 – Content Pillars vs. Random Posting
07:15 – Choosing Your Platforms with Purpose
10:30 – Alec’s Weekly Planning Method
13:50 – Automation vs. Intention
16:20 – Building a Strategy You’ll Actually Use
19:00 – Don’t Overthink It—Start Simple
21:30 – Final Push: Show Up With Purpose

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above!

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.