🎯 What You’ll Learn:

• The 3 content categories Alec uses every week
• How to speak with confidence—even if you’re not a “content person”
• Why trying to be clever is killing your message
• The importance of being specific, not polished
• How to sound like yourself while still delivering value

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00 – The Simplicity of “Just Answer the Question”

14:30 – Final Message: Say It Like You Mean It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

You’ll Learn:

       •        The #1 reason most content creators never convert leads

       •        How to shift from broadcasting to belonging

       •        Real tactics to nurture engagement with your audience

       •        Why the new referral system is happening online

       •        How to build a community without needing 10k followers

⏱️ Timestamps:

00:00 – Welcome & Topic Introduction

01:40 – Why Community Matters More Than Ever

04:30 – Content Alone Isn’t Enough

06:15 – The Power of Belonging Online

08:50 – Examples of Digital Communities That Work

11:00 – Real Engagement vs. Empty Metrics

14:00 – Turning a Community Into Conversions

17:00 – Final Thought: “Community > Reach”

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 Listen in to learn:

• Why brand awareness beats product every time
• The shift from one-to-one to one-to-many marketing
• How to combine human connection with digital scale
• Why “making one video a week” is NOT a strategy
• And what to do TODAY to grow your influence

⏱ Timestamps:

00:00 – Welcome Back & Season 7 Launch

01:45 – The Power of Brand Recall: Insurance Analogy

04:30 – Zillow’s Long Game in Mortgage Strategy

07:00 – Rocket + Redfin Merger: What It Signals

09:15 – Why Relationships Still Matter

12:00 – Know. Like. Trust. – The Formula for Influence

14:30 – New Buyer Behavior: Online First, Agent Later

16:30 – No Knight Is Coming to Save You

18:45 – Sales Is Uncomfortable: Here’s Proof

21:00 – One Video a Week Won’t Cut It

23:15 – The Internet Has No Closing Time

25:00 – The Big Opportunity for Originators in 2025

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Dooley Creative Co. - https://dooleycreativeco.com/

Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire

Iconic Fox  - https://iconicfox.com.au/brand-archetypes/

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.