Are you winging it… or working a plan?

When it comes to sales and marketing outreach, there are two powerful approaches:

➡️ Organic – authentic, flexible, intuition-led

➡️ Strategic – structured, intentional, goal-driven

Both can work. But which one’s actually driving results?

In this video, we break down:

      •        The pros and cons of organic vs. strategic outreach

      •        Real-world examples of each approach in action

      •        How to find the right blend for your brand and audience

If you’re in sales, marketing, or running a business, this one will challenge how you approach outreach—and help you level it up.

🎯 What You’ll Learn:

       •        The key difference between organic and strategic outreach

       •        Why “winging it” burns out originators

       •        How to be authentic and organized in your follow-ups

       •        Why intention builds more trust than improvisation

       •        How Alec designs his own outreach rhythms

⏱️ Chapters:

00:00 – Intro: Organic vs. Strategic

01:15 – Why "Just Checking In" Isn’t a Plan

03:00 – Strategy Doesn’t Mean You’re a Robot

05:15 – Creating Systems That Still Feel Personal

08:00 – What Real Follow-Up Looks Like in 2025

10:30 – Final Thought: Be Intentional or Invisible

Modern Lending Lab LIVE | Hosted by Alec Hanson

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The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.