What does it take to rebuild a brand, and a life, with purpose and grit?

On this episode of The Competitive Edge, Brian Covey sits down with Lacey Newman - TV host, real estate powerhouse, and CEO of Elevated Agents. Lacey shares her bold journey of rebuilding from the ground up after stepping out of a successful partnership. She also dives into the mindset shifts, brand evolution, and leadership lessons learned along the way. 

From navigating the “messy middle” to leveraging AI tools like ChatGPT, Lacey opens up about how she’s creating impact beyond real estate through coaching entrepreneurs and inspiring working moms to find their own edge.

If your influence grows faster than your character, the cracks will show.

In this solo Competitive Edge episode, Brian shares why lasting impact comes from building your foundation first rooted in service, not self-promotion. Learn how to grow your influence and character together, avoid the trap of making your brand all about you, and create momentum through small, consistent “micro wins.” 

Packed with personal stories and practical insights, this episode will challenge you to finish what you start, stay grounded in your mission, and use your journey to inspire others

What if finishing the year strong came down to how you track your time, build your network, and connect with your deepest why?

In this high-impact Competitive Edge episode, Brian Covey sits down with elite coach Khai McBride to unpack how a simple countdown clock can transform your daily focus, why high performers treat networking and non-negotiables as sacred, and the mindset shift mortgage pros need to authentically connect with Gen Z and millennials.

Whether you're in leadership, sales, or simply leveling up, this one’s for the competitor in you. Tap in & recalibrate your edge!

“Why do I feel burned out, even when I’m ‘winning’?”

If you’ve ever asked yourself that question, this solo Competitive Edge episode is for you. Brian unpacks the hidden cost of chasing external validation and reveals how top performers stay energized and fulfilled: not by applause, but through alignment.

Listeners will learn how to identify signs of misalignment, why saying “yes” to the wrong things leads to burnout, and how to recalibrate toward a more purpose-driven, powerful version of themselves. Brian shares real, in-the-trenches moments from building a new division and offers simple, practical questions to get back on track.

This episode will help ambitious leaders stop reacting and start leading with clarity, energy, and intention.

What if the moment you hit rock bottom was actually your launchpad?

In this Competitive Edge episode, Ricardo Carrillo opens up about how getting fired from Chase in 2019 became the catalyst for building a $100M mortgage business by the age of 30. He unpacks the mindset shifts, client strategies, and relentless execution that turned his setback into serious momentum.

From treating past clients like “mortgages under management” to creating viral “Deal of the Week” content, Ricardo is rewriting the playbook. Whether you're in mortgage, real estate, or just chasing your edge, this episode will fire you up!

Ever feel like you're stuck living the same year over and over again?

In this solo episode of The Competitive Edge, Brian Covey breaks down how to create real, lasting change—so the next time someone says, “You’ve changed,” it’s a badge of honor. Brian shares the mindset shifts, daily disciplines, and unseen hours that separate growth from stagnation. 

With personal stories, practical strategies, and a 3-step framework for intentional transformation, this episode is your playbook to stop repeating the past and start designing your next level.

Have you ever faced a setback (an injury, missed opportunity, or a door that suddenly closed) and wondered, "Why is this happening right now?" Maybe you felt stuck, frustrated, or unsure how to move forward.

In this solo episode, Brian Covey shares his personal experience with an unexpected SI joint injury and the deeper lessons it revealed about life’s timing, resilience, and perspective. From physical pain to professional slowdowns, Brian reflects on how these pauses can become purposeful setups for our next breakthrough.

Through honest storytelling and actionable tips, Brian encourages listeners to lean into life's challenges with grace and grit.

Struggling to have tough conversations without losing your cool or compromising your values? 

In this episode of the Competitive Edge, Brian Covey welcomes Jefferson Fisher - attorney, best-selling author, and viral communication coach - who shares how to speak with both kindness and clarity.

Jefferson opens up about his path from law to social media stardom, the power of authenticity, and why setting boundaries is essential in every conversation. He unpacks how to stay grounded, navigate criticism, and lead with humility, all while building meaningful connections.

If you're feeling stuck in tough conversations, leading a team, or just trying to show up better in your relationships, this episode is for you.

What if your most powerful business tool was simply being you?

In this episode, Brian Covey sits down with mortgage pro Kayla Kallander, who’s turning heads and generating leads, by showing up authentically on social media. From lake life and Fargo weather to dog content and real talk, Kayla shares how being relatable builds trust, drives engagement, and creates real business results.

They dive into long-game strategy, personal branding, and what it really takes to balance business with what matters most in life. Real. Refreshing. Relatable. 

You don’t want to miss this one!

In this solo episode of The Competitive Edge, Brian Covey challenges listeners to take a hard look at their 2025 goals with a powerful halftime reset. Highlighting the staggering stat that only 8% of people are still on track mid-year, Brian dives deep into how we can reassess, recommit, and re-ignite momentum in the four essential areas of life: faith, family, fitness, and finances.

He shares vulnerable, real-life stories about changing careers, recommitting to health, and building a vision anchored in daily discipline and "aggressive patience." This isn’t about beating yourself up: it’s about celebrating wins, identifying gaps, and setting 10x goals that stretch and inspire.

Brian provides actionable steps encouraging every listener to make the next six months their most intentional yet. Tune in and discover how to move from stuck to unstoppable before the year ends!