Competitive Edge Podcast

By Brian CoveyBusiness Entrepreneurship

Competitive Edge Podcast episodes

October 06 How to Win in a Tough Market: JJ Mazzo on Perseverance, Market Share and Daily Discipline :: Ep 219 Competitive Edge Podcast
On this episode of Competitive Edge, host Brian Covey welcomes mortgage leader and author JJ Mazzo to discuss how to keep moving forward when the market changes. JJ shares why professionals should focus on winning market share through consistent actions—not just chasing results—and how leaders can build confidence by staying close to their teams and the work.
They also explore JJ’s “life rate” approach to uncovering debt-consolidation opportunities, how AI may change loan processing, and why planning and relationship-building before the new year can create momentum. JJ reflects on humility, faith, accountability, and the routines that help him show up for his team and family. He also discusses his book, Daily Perseverance Principles, a collection of daily reflections tied to scripture.
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BRIAN COVEY:
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https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey
SUBSCRIBE & FOLLOW!

BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

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48 min
August 28 The Fulfillment Factor: Redefining Success Beyond Money and Titles :: Ep
What if you hit every goal on your success scoreboard—income, title, house, car—only to realize it didn’t fix your health, your relationships, or your peace?
In this episode, Brian unpacks the Fulfillment Factor: the gap between the life you thought “winning” would give you and the life you actually want. Drawing from his journey from corporate ladder climbing at Wells Fargo to his season at Cross Country Mortgage and life as a dad, he shows how to move from chasing status to building a life by design.
You’ll hear why so many high achievers in business, mortgage, and real estate wake up frustrated after “making it,” and how to realign your work with service, purpose, and family. Brian talks about being present at his kids’ games, running with his son, investing in health, and modeling the kind of life you actually want your children to live. He also explores how faith, gratitude, and protecting your peace (inspired by Trent Shelton) can transform your definition of success.
If you’ve ever said, “When I get there, then I’ll be happy,” this episode will challenge you to rewrite that script and connect success and fulfillment today—not 5 or 10 years from now.
Timed highlights (chapter suggestions):
0:00 – Are you “winning” but still not fulfilled?
2:15 – Chasing titles, money, and the corporate ladder at Wells Fargo
4:10 – Why the dream business or production level doesn’t fix your whole life
6:00 – Life by design: loving your team and environment at Cross Country Mortgage
7:30 – Family, fitness, and being present: kids’ sports, travel, and setting the example
9:10 – Quitting drinking, prioritizing health, and what your kids actually notice
11:00 – Sales, service, and the X-factor of aligning your work with helping others
13:00 – From impressing people to serving people: shifting your scoreboard
14:45 – Faith, protecting your peace, and lessons from Trent Shelton
16:00 – Redefining success: your personal scoreboard and living in “flow”
17:30 – Daily gratitude, attacking today, and stacking small wins
19:00 – The challenge: connect success and fulfillment on your terms
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BRIAN COVEY:
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https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
14 min
August 14 From Foster Care to Fortune: How Tenacity Built a Navy Leader, Real Estate Empire, and Global Speaking Platform | Mike Little
In this power-packed conversation, Navy veteran, foster child, and entrepreneur Mike Little walks through his journey from homelessness, addiction in the family, and military turbulence to building multiple seven-figure businesses and becoming a TEDx speaker and bestselling author of Be Tenacious. He reveals how “unguided tenacity” nearly broke him, how he learned to aim his intensity, and why you’re never “too intense” when your energy is guided with purpose.
We dive into his time in the Navy, launching a billion-dollar real estate brokerage during COVID, healing from divorce and family loss, discovering mentors like Coach Burt, Ed Mylett, and Eric Thomas, and creating his own conference, Determine Your Destiny. If you’re in the middle of a storm and wondering how to keep going, this episode gives you a real-world blueprint for sustained, superior resilience in your faith, family, and finances.
0:00 – Mike Little intro: Navy vet, TEDx speaker, bestselling author of Be Tenacious, real estate entrepreneur
1:34 – Why Mike chose the path of personal development and storytelling after a rough childhood
2:30 – Born into addiction, neglect, abandonment, and foster care: building resilience in real time
3:40 – Finding father figures in icons: Michael Jordan, Mike Tyson, Ali, Arnold, Stallone
4:47 – Meeting Coach Burt off a random Facebook post and investing $20K on the spot
5:40 – From zero to first book and number-one bestseller in six months
6:10 – How Mike landed Eric Thomas for his first book launch webinar
7:43 – The core of his TEDx talk: “You’re not too intense, it’s unguided tenacity”
8:40 – Being labeled “too serious” vs understanding where your intensity comes from
9:50 – The Law of Tenacity: power of sustained, superior resilience in every area of life
10:55 – Directing your energy: why people mislabel your drive as anger, hate, or obsession
11:50 – “There are no losses, just lessons” – using accountability to re-aim your energy
13:00 – Why experience density matters more than age: 38 years, but a lifetime of storms
14:11 – How pain forges your unique gift and makes you qualified to help others
15:06 – Reprogramming your language: from victim mindset to “this happened for me”
16:09 – Early role models: Muhammad Ali, Colin Powell, and learning to communicate with power
17:15 – 20+ years of speaking without knowing it: leadership, training, and presentations in the Navy
18:00 – Deep dive into self-development: Jim Rohn, Les Brown, Ed Mylett, Eric Thomas
18:43 – “Don’t wish it were easier, wish you were better” – the Jim Rohn line that changed everything
19:33 – How growing up around “the trap” shaped his hunger and relatability
20:19 – Struggle is not limited by race, creed, or background: why your story still qualifies you
21:00 – 15–20 years of self-development without a roadmap – and how the Navy became his classroom
21:45 – Divorce, Navy legal battles, COVID, and losing both parents and a sister: stacked storms
22:39 – Meeting his grandfather at 36 and discovering eerie parallels: Navy, real estate, author, title company
23:46 – Legacy and leadership: becoming the patriarch and example for his family
24:13 – How Ed Mylett’s “I’m the one” message broke him open at a conference
25:20 – Hiring his coach after that conference and then losing his father seven days later
26:10 – “This stops now”: the decision to pursue his dream and tell his story
26:36 – First-ever meeting with his grandfather at 85 and the generational blueprint revealed
27:46 – How his grandfather wrote the foreword to Mike’s book from his deathbed
28:18 – Sister’s sudden death 10 days before his TEDx talk: Westminster Avenue “coincidence”
29:15 – Choosing celebration over mourning and sending people off with dignity
30:10 – Why his story isn’t a gimmick or framework: “This is my life”
30:50 – Working with Coach Burt, Rene Rodriguez, Rory Vaden, Ed Mylett, and Eric Thomas to shape the message
31:27 – “I can help you”: why you’re most powerfully positioned to serve who you once were
32:11 – The theology of storms: why God/faith puts you through seasons to qualify you
32:43 – Business pivot: leaving the Navy after 14 years for real estate and entrepreneurship
33:17 – Doing real estate on the side in the Navy: multiple jobs to support a young family
34:10 – From construction worker to agent: spotting the guy in the BMW and asking better questions
35:00 – Becoming a top producer from the middle of the ocean: 3–5M a year while deployed
35:45 – Why he left the Navy even after “winning” his case: refusing to be tolerated, not celebrated
37:21 – The two books that pushed him out: Grant Cardone’s “Sell or Be Sold” and Dean Graziosi’s “Millionaire Success Habits”
38:30 – Realizing everything in the Navy was sales – and that sales was his portable superpower
39:36 – “Determine Your Destiny” and the seven-levels-of-why exercise that changed his path
40:27 – Translating Navy skills to business: SOPs, leadership, time management, communication
41:11 – Opening Iron Valley Real Estate Virginia Beach with zero brokerage experience
41:51 – Going from small team to regional powerhouse: 460 agents and 1.4B in annual volume
42:29 – Why people were wrong about their brand, model, and market fit
43:25 – Stepping back from ownership to fully pursue speaking, coaching, and writing
44:11 – Scaling multiple companies: title, P&C insurance, and the Zero to a Billion playbook
45:20 – Lessons from leading hundreds: people, culture fit, and mission over “warm bodies”
46:48 – What he really learned from the Navy: structure, discipline, and mission-focused execution
47:38 – Launching a brokerage in February 2020 – then COVID hit in March
48:00 – Staying open, deemed essential, and doubling down when everyone else paused
49:11 – Serving military clients as one of them: understanding their schedule, stress, and needs
50:09 – Competitive edge: living your client’s life before you sell to them
50:45 – The military as a Fortune 500 model: mission, vision, values, ethos in action
51:27 – Transferring military architecture to civilian business with a few key tweaks
52:34 – Why consistency, discipline, and just “showing up” beat talent and timing
53:23 – How Jim and Mike connected through social, mutual mentors, and showing up in rooms
54:26 – “Create the stage”: why Mike stopped chasing stages and built his own conference
55:10 – Determine Your Destiny: your fate, your responsibility
56:09 – Faith plus work: why belief without action won’t change your circumstances
57:24 – The conference model: value, relationships, and opportunities beyond the event
58:18 – Evidence of impact: from one breakout talk to 50–60 lb body transformations and new careers
59:11 – Tenacity as the number one trait of elite performers in every arena
1:01:15 – Unpacking Michael Jordan’s story and unseen storms of champions
1:01:47 – What attendees can expect at Determine Your Destiny: content, community, and clarity
1:02:22 – Health and wealth synergy: why his events include workouts and charity
1:03:20 – Final advice: stack lessons from storms, not losses, and live tenaciously
1:03:32 – Closing: how Mike’s story can be a mirror for your own storms and next chapter
If you’re in the middle of your own storm—financial, relational, emotional, or spiritual—this episode gives you language, perspective, and a practical framework for what it means to be truly tenacious and to determine your own destiny.
SUBSCRIBE & FOLLOW! BRIAN COVEY: https://briancovey.com https://instagram.com/thebriancovey https://twitter.com/thebriancovey https://www.facebook.com/TheBrianCovey/ https://www.linkedin.com/in/brian-covey/ https://www.tiktok.com/@thebriancovey
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BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 5 min
July 10 Train For The Life You’re Praying For: Body, Mind, and Character :: Ep 216 Competitive Edge Podcast
In this solo episode, Brian unpacks the idea of training for the life you’re praying for instead of just hoping things will change. He shares how physical fitness, mental conditioning, and uncompromising character work together to expand your capacity, attract new opportunities, and sustain a higher level of impact in business, faith, and family.
Brian dives into his own journey through Iron Tribe and CrossFit, the power of daily workouts to build resilience, and why your body often becomes the gateway to strengthening your mind. He also discusses the importance of reading, learning about money, understanding the economy (especially for mortgage professionals), and why your income rarely outgrows your thinking for very long. Finally, he addresses character as the ultimate separator, how hidden flaws can kill teams and culture, and why getting crystal clear on the life you truly want allows God to bless and expand your capacity.
Share this episode with someone who’s hungry for the next level and ready to start training for the life they’ve been praying for.
Timed Highlights:
0:00 – Why you must train for the life you’re praying for
1:05 – Training your body: Iron Tribe, CrossFit, and building daily discipline
2:40 – How physical workouts spill over into mental toughness
3:45 – Training your mind: books, podcasts, visualization, and growth mindset
5:05 – “Your income rarely outgrows your thinking” and why study matters
6:20 – Mortgage pros: understanding rates, the 10-year, and the economy
7:10 – The fatal flaw of high-performers: character when no one is watching
8:15 – Dealing with “cancers” on the team and extreme ownership
9:10 – Getting clear on the life you actually want, not what social media sells you
10:15 – Family, fitness, faith, and expanding capacity for greater impact
11:30 – How God uses people, podcasts, books, and events to shape your life
12:30 – Final challenge: What are you training for and what needs to change today?
SUBSCRIBE & FOLLOW! BRIAN COVEY:
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https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey
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BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
11 min
June 26 Mid-Year Gut Check: Run the RACE Framework to Win Q3 :: Ep 215 Competitive Edge Podcast
It’s halftime. Are you where you thought you’d be by mid-year? In this solo episode, Brian walks you through his RACE framework (Reset, Alignment, Commitment, Execution) so you can get brutally honest about where you are, refocus on what matters, and build a focused 90-day sprint that actually moves the needle.
You’ll learn how to reset by reflecting on your real wins so far, get aligned by matching your calendar and bank account to your stated priorities, move from being merely “interested” to truly committed, and finally execute at a higher level by sharpening your skills and closing the gaps in your process. Whether you’re in mortgage, real estate, or building a business in any industry, this is your mid-year gut check and playbook for the second half of the year.
Timed highlights

1:10 – The power of gratitude and recognizing wins you’ve already created
2:20 – Introducing the RACE framework: Reset, Alignment, Commitment, Execution
3:48 – R: Reset – reflecting on investments, health, business and team growth
5:05 – Refocusing your priorities for the next 90-day sprint
6:10 – A: Alignment – how diluted focus creates diluted results
7:20 – Matching your calendar and bank account to what you say matters
7:43 – C: Commitment – the danger of being merely “interested”
9:00 – Rating your commitment across faith, family, fitness and finances
10:05 – Avoiding the trap of being “seduced by success” at mid-year
11:00 – E: Execution – why skills, coaching and personal development matter
11:32 – Identifying your execution gaps and conversion “leaks”
12:05 – Using your unique gifts to serve people and stack daily wins
12:28 – Halftime pep talk and how to use the RACE framework with your team
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BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
13 min
June 19 Compete Without Burning Out: Mental Toughness Secrets with Dr. Haley Perlus :: Ep 214 Competitive Edge Podcast
Are you really competing…or just participating?
In this episode of the Competitive Edge Podcast, Brian Covey sits down with sports psychologist Dr. Haley Perlus (20+ years working with elite athletes and corporate high performers) to break down how top performers think, train, and handle pressure without burning out.

You’ll learn:
- The difference between true competition vs toxic comparison
- How to re-ignite your competitive fire in business, fitness and life
- Simple “mental games” to push for one more rep, one more email, one more call
- How to use flow, arousal, and control zones to perform on demand
- Practical one-liners you can use to instantly shift your mindset
- How to build a healthy relationship with failure and past setbacks
- Why focus is a superpower in an age of AI and information overload
- The difference between being emotional vs performing with emotion
- How to anchor your identity in who you are, not just in your roles and titles

If you’ve ever felt like you “used to be competitive” or that your mindset is the only thing keeping you from your next level, this conversation will give you the tools to get back in the arena.

No matter if you’re an athlete, entrepreneur, sales leader, or parent, you’ll walk away with practical phrases, frameworks, and stories you can use today.
2:17 – Dr. Haley Perlus on why competition gets a bad rap
3:25 – Coopetition: Thanking your opponent and using competition to elevate your game
5:22 – How to start competing again when you feel “off your game”
6:22 – Micro-challenges: five more emails, a few more reps, one more call
10:06 – Flow, arousal and control zones explained in simple terms
11:45 – Bike ride story: choosing arousal vs control and finding another gear
12:58 – Can mental toughness really be trained, or is it just talent?
14:28 – Reps, visualization, and planting “thought seeds” in your brain
17:19 – “Neurons that fire together wire together” and why one-liners work
17:55 – Family mantra: “We do hard things” and how to use phrases under pressure
18:58 – Powerful one-liners: “Let’s see what can happen when I…” and “What does this moment need from me?”
21:22 – Stuck on outcomes? How to shift back to process and your strengths
23:20 – Finding your top 3 strengths without personality tests
25:16 – Why too many options kill performance (psychology of persuasion)
27:27 – Making peace with past failures: informational vs nonsense
30:04 – Processing emotions vs overanalyzing game tape
31:15 – Social comparison vs real competition in the Instagram era
33:58 – AI, noise, and why focus is now an elite competitive advantage
36:04 – Concentration as the underrated mental skill for high performers
37:57 – “Not for me” focusing cue and the For Love of the Game “clear the mechanism” moment
39:02 – Teaching kids to refocus and compete in chaotic environments
40:52 – Emotional vs performing with emotion: using anger and energy wisely
42:26 – Butterflies in formation: turning nerves into fuel
43:47 – Pressure as an invitation: the $100 ski race story that changed Haley’s life
46:26 – When to drop unnecessary pressure and when to embrace it
48:29 – Coaches who bet on you before you believe in yourself
49:54 – Rebuilding confidence: writing down your wins and proof
51:11 – Identity vs roles: who you are beyond titles, careers and seasons
52:27 – Applying your core identity to every role in life
53:30 – Brian’s closing challenge: take one idea, implement it, and go compete

SUBSCRIBE & FOLLOW!

BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
55 min
June 12 Borrowed Belief: How Mentors Help You Break Through Limiting Beliefs :: Ep 213 Competitive Edge Podcast
In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances.

You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you.

1:10 – The people who pull you out of tough seasons and change your perspective
2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership
3:58 – Borrowing belief in wealth building and investments with real examples
5:05 – The missing step: believing it is possible for you, not just others
6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back
7:26 – Getting in rooms where people dream bigger and see your potential
8:15 – Aggressive patience: stacking daily wins and playing the long game
9:10 – Every setback prepared you for this season and what’s ahead
10:10 – Why this podcast exists and how you can help it impact more people

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BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey
SUBSCRIBE & FOLLOW!

BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
12 min
June 05 Why Self Storage Beats Multifamily: Niches, SBA Money, and Lifestyle Freedom with Joe Downs :: Ep 212 Competitive Edge Podcast
Entrepreneurs are told to chase more “doors” in real estate, but what if you’ve been playing in the wrong asset class? In this episode of the Competitive Edge Podcast, Brian sits down with storage entrepreneur Joe Downs to unpack why self storage and storage niches can beat traditional residential and multifamily on cash flow, scalability, and quality of life.
Joe shares how he escaped “shiny object syndrome” by niching down into storage, then going deeper into pro storage, boat/RV storage, truck parking, and industrial outdoor storage (IOS). He explains why now is one of the best times to buy storage based on real trailing-12 performance, how SBA loans give storage investors an unfair advantage over multifamily, and why storage delivers strong returns without the 2 a.m. toilet calls.
If you’ve ever thought about getting into real estate, are tired of fighting over the same red-ocean multifamily deals, or want more freedom and less tenant drama, this conversation will open your eyes to the “blue ocean” of storage.
Timed Highlights:
1:20 – Joe’s journey into storage and discovering “niches within the niche”
3:35 – From self storage to pro storage, boat/RV, small bay flex, parking, and IOS
5:00 – How e‑commerce and logistics are driving massive demand for storage and truck parking
8:06 – Why there’s never been a better time for self storage (and why everything’s “on sale”)
10:29 – Real student case study: turning $64K and $115K into seven-figure storage assets
12:26 – The SBA advantage: 90% financing and why multifamily can’t compete
13:59 – Multifamily vs. self storage: down payments, headaches, and upside compared
16:05 – “Blue ocean” vs. “red ocean” investing and why door count is the wrong metric
18:08 – Tax advantages: cost segregation and depreciation in storage vs. residential
19:56 – Why storage revenue is more flexible: dynamic pricing and monthly contracts
21:40 – The “gym membership” effect and why self storage customers rarely move out
22:42 – Quality of life: no emergencies, minimal drama, and tech-enabled management
24:19 – Extra profit centers: insurance, late fees, boxes/locks, U-Haul, propane and more
26:22 – RV parks and why Joe is intrigued by short-term, high-margin “mini Buc-ee’s”
29:58 – The shocking supply-demand gap in boat/RV storage (600K vehicles vs 20–25K spots)
31:35 – The “silver tsunami”: 2.4M small businesses changing hands and what it means for storage
32:40 – Practical ways to find deals: brokers, off-market owners, Google Maps, NAICS codes
39:35 – How the Storage Moguls Academy uses AI to compress years of learning into weeks
43:58 – Relationship-based deal flow: why Joe nurtured a seller for three years to close a deal

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BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey
SUBSCRIBE & FOLLOW!

BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
May 29 From Awkward Outsider to $2.5B Queen of Pitch: Forbes Riley on Selling, Storytelling, and Resilience :: Ep 211 Competitive Edge Podcast
On this episode of the Competitive Edge Podcast, Brian Covey sits down in Nashville with legendary pitch queen and infomercial icon Forbes Riley. From a painful, insecure childhood and a devastating family tragedy to TEDx stages, fitness fame, and over $2.5 billion in product sales, Forbes breaks down how she turned her story into a superpower.
She shares how to pitch anything without sounding salesy, why features and benefits are killing your message, and the simple shift that makes people lean in and say “tell me more.” You’ll also hear the wild backstory behind her SpinGym, how she helps others become millionaires, and why most avatar advice is dead wrong.
Whether you’re an entrepreneur, creator, or just someone who needs to introduce themselves better, this conversation will change how you talk about who you are and what you do.
TIMED HIGHLIGHTS
01:56 Getting rejected by TED… then landing multiple TEDx talks
03:30 The brown eyes vs. blue eyes experiment and learning about prejudice
04:18 Raising Dexter and the tragedy that shaped her mission
05:27 Braces, headgear, and becoming an awkward loner
06:41 Visiting dad in the hospital and dreaming of the “rich people house”
07:21 Pageants, a nose job, and winning a scholarship to college
08:50 Brand Builders Group ad/read
10:00 Wanting to be a lawyer but secretly dreaming of the Oscars
10:45 Landing her first starring movie role in Splatter University
11:57 Being “too chunky” for Hollywood and becoming a fitness expert
13:17 The legendary “sell me this pen” audition that changed everything
15:00 Why people fail at pitching: features, benefits, and bad intros
16:21 What to really say when someone asks, “So what do you do?”
18:01 Live SpinGym example: how Forbes makes you want the product
19:24 SpinGym workout demo: instant intrigue and social proof
20:45 How Forbes sells anywhere (including the sauna)
21:03 Applying pitch skills to everyday life, dating, and conversations
21:38 Words that kill your credibility: actually, basically, like, you know
21:54 The Forbes formula: hub, discovery, relatability, and more
22:54 Using Shark Tank to understand your product and your gaps
23:25 Flipping the problem to call out your ideal client in real time
24:13 Forbes’ free weekly Pitch Secrets Training
24:34 Why your “perfect avatar” might be total nonsense
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BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey
SUBSCRIBE & FOLLOW!

BRIAN COVEY:
https://briancovey.com
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1 hr 7 min
May 15 Rewire Your Brain For High Performance: Neurofeedback, Sleep & Dopamine with Angie Noack :: Ep 208 Competitive Edge Podcast
What if your brain is the real competitive edge you’ve been missing? In this episode, Brian sits down with licensed counselor and neurofeedback expert Angie Noack to unpack brain mapping, neurofeedback, dopamine overload, sleep, and practical ways high performers can train their brains for long-term success.
Angie shares her powerful story of traumatic brain injury, how neurofeedback completely changed her life, and how she now helps everyone from struggling patients to elite athletes and top producers build mental toughness, focus, and resilience.
You’ll learn how brain mapping actually works, why so many people are misdiagnosed with ADHD, why sleep and lifestyle are non-negotiables for cognitive performance, and simple daily habits to keep your brain sharp for decades. Angie also opens up about how her faith anchors her through business, adversity, and service to others.
Whether you’re in real estate, mortgage, business, or athletics, this episode will show you how to unlock the mental edge that separates short-term hustlers from long-term high performers.

2:28 Angie’s story: Underachiever to traumatic brain injury and purpose
5:00 What is brain mapping and neurofeedback really?
7:10 Subconscious, anxiety, and why “mind over matter” isn’t enough
9:55 Dopamine Nation: Overstimulation, instant gratification, and your brain
10:11 Brand Builders Group sponsor message
11:07 Why the dopamine hit is bigger on the journey than at the finish line
13:00 Misdiagnosed ADHD, fast brains, stimulants and cultural fallout
15:00 Diagnoses vs root cause: what brain maps really reveal
16:51 Neurofeedback for top performers and pro athletes
18:58 Mental toughness, decision-making and avoiding analysis paralysis
20:00 Angie’s superpower: self-discipline and atomic habits in real life
21:00 Fuel, movement, sleep and the basics of brain-friendly living
21:39 Sleep as compounding interest, not a “weekend catch-up”
24:39 Sleep hacks: Oura Ring, blue light, circadian rhythm and melatonin
25:00 Listening to your body vs pushing past every signal
28:58 Stress, inflammation and how elite performers play the long game
30:00 Where to start: bloodwork, functional medicine and realistic next steps
33:06 Alcohol, the “toxic cup” and real talk on brain health
35:00 Tradeoffs, fast food, sodas and picking your 10 percent
37:00 Practical brain hacks: puzzles, plasticity and cognitive longevity
37:30 Bilateral tapping to quickly calm stress and shift your state
37:30 Follow Brain Code Centers and free brain health education
37:30 Man’s Search for Meaning and finding purpose in suffering
40:00 Angie’s faith, calling, and building a purpose-driven business
42:30 Brian’s close: Your next edge in business, life and faith

SUBSCRIBE & FOLLOW!
BRIAN COVEY:
https://briancovey.com

SUBSCRIBE & FOLLOW!

BRIAN COVEY:
https://briancovey.com
https://instagram.com/thebriancovey
https://twitter.com/thebriancovey
https://www.facebook.com/TheBrianCovey/
https://www.linkedin.com/in/brian-covey/
https://www.tiktok.com/@thebriancovey

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
43 min

About Competitive Edge Podcast

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The Competitive Edge podcast – where champions aren't just born, they're made. Hosted by Brian Covey – former pro athlete turned high-performance executive, speaker, and coach who's mastered the art…