It’s halftime. Are you where you thought you’d be by mid-year? In this solo episode, Brian walks you through his RACE framework (Reset, Alignment, Commitment, Execution) so you can get brutally honest about where you are, refocus on what matters, and build a focused 90-day sprint that actually moves the needle.

You’ll learn how to reset by reflecting on your real wins so far, get aligned by matching your calendar and bank account to your stated priorities, move from being merely “interested” to truly committed, and finally execute at a higher level by sharpening your skills and closing the gaps in your process. Whether you’re in mortgage, real estate, or building a business in any industry, this is your mid-year gut check and playbook for the second half of the year.

Timed highlights

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Are you really competing…or just participating?

In this episode of the Competitive Edge Podcast, Brian Covey sits down with sports psychologist Dr. Haley Perlus (20+ years working with elite athletes and corporate high performers) to break down how top performers think, train, and handle pressure without burning out.

You’ll learn:

- The difference between true competition vs toxic comparison  

- How to re-ignite your competitive fire in business, fitness and life  

- Simple “mental games” to push for one more rep, one more email, one more call  

- How to use flow, arousal, and control zones to perform on demand  

- Practical one-liners you can use to instantly shift your mindset  

- How to build a healthy relationship with failure and past setbacks  

- Why focus is a superpower in an age of AI and information overload  

- The difference between being emotional vs performing with emotion  

- How to anchor your identity in who you are, not just in your roles and titles  

If you’ve ever felt like you “used to be competitive” or that your mindset is the only thing keeping you from your next level, this conversation will give you the tools to get back in the arena.

No matter if you’re an athlete, entrepreneur, sales leader, or parent, you’ll walk away with practical phrases, frameworks, and stories you can use today.

2:17 – Dr. Haley Perlus on why competition gets a bad rap  

3:25 – Coopetition: Thanking your opponent and using competition to elevate your game  

5:22 – How to start competing again when you feel “off your game”  

6:22 – Micro-challenges: five more emails, a few more reps, one more call  

10:06 – Flow, arousal and control zones explained in simple terms  

11:45 – Bike ride story: choosing arousal vs control and finding another gear  

12:58 – Can mental toughness really be trained, or is it just talent?  

14:28 – Reps, visualization, and planting “thought seeds” in your brain  

17:19 – “Neurons that fire together wire together” and why one-liners work  

17:55 – Family mantra: “We do hard things” and how to use phrases under pressure  

18:58 – Powerful one-liners: “Let’s see what can happen when I…” and “What does this moment need from me?”  

21:22 – Stuck on outcomes? How to shift back to process and your strengths  

23:20 – Finding your top 3 strengths without personality tests  

25:16 – Why too many options kill performance (psychology of persuasion)  

27:27 – Making peace with past failures: informational vs nonsense  

30:04 – Processing emotions vs overanalyzing game tape  

31:15 – Social comparison vs real competition in the Instagram era  

33:58 – AI, noise, and why focus is now an elite competitive advantage  

36:04 – Concentration as the underrated mental skill for high performers  

37:57 – “Not for me” focusing cue and the For Love of the Game “clear the mechanism” moment  

39:02 – Teaching kids to refocus and compete in chaotic environments  

40:52 – Emotional vs performing with emotion: using anger and energy wisely  

42:26 – Butterflies in formation: turning nerves into fuel  

43:47 – Pressure as an invitation: the $100 ski race story that changed Haley’s life  

46:26 – When to drop unnecessary pressure and when to embrace it  

48:29 – Coaches who bet on you before you believe in yourself  

49:54 – Rebuilding confidence: writing down your wins and proof  

51:11 – Identity vs roles: who you are beyond titles, careers and seasons  

52:27 – Applying your core identity to every role in life  

53:30 – Brian’s closing challenge: take one idea, implement it, and go compete  

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In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances.

You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you.

1:10 – The people who pull you out of tough seasons and change your perspective

2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership

3:58 – Borrowing belief in wealth building and investments with real examples

5:05 – The missing step: believing it is possible for you, not just others

6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back

7:26 – Getting in rooms where people dream bigger and see your potential

8:15 – Aggressive patience: stacking daily wins and playing the long game

9:10 – Every setback prepared you for this season and what’s ahead

10:10 – Why this podcast exists and how you can help it impact more people

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Entrepreneurs are told to chase more “doors” in real estate, but what if you’ve been playing in the wrong asset class? In this episode of the Competitive Edge Podcast, Brian sits down with storage entrepreneur Joe Downs to unpack why self storage and storage niches can beat traditional residential and multifamily on cash flow, scalability, and quality of life.

Joe shares how he escaped “shiny object syndrome” by niching down into storage, then going deeper into pro storage, boat/RV storage, truck parking, and industrial outdoor storage (IOS). He explains why now is one of the best times to buy storage based on real trailing-12 performance, how SBA loans give storage investors an unfair advantage over multifamily, and why storage delivers strong returns without the 2 a.m. toilet calls.

If you’ve ever thought about getting into real estate, are tired of fighting over the same red-ocean multifamily deals, or want more freedom and less tenant drama, this conversation will open your eyes to the “blue ocean” of storage.

Timed Highlights:
1:20 – Joe’s journey into storage and discovering “niches within the niche”
3:35 – From self storage to pro storage, boat/RV, small bay flex, parking, and IOS
5:00 – How e‑commerce and logistics are driving massive demand for storage and truck parking
8:06 – Why there’s never been a better time for self storage (and why everything’s “on sale”)
10:29 – Real student case study: turning $64K and $115K into seven-figure storage assets
12:26 – The SBA advantage: 90% financing and why multifamily can’t compete
13:59 – Multifamily vs. self storage: down payments, headaches, and upside compared
16:05 – “Blue ocean” vs. “red ocean” investing and why door count is the wrong metric
18:08 – Tax advantages: cost segregation and depreciation in storage vs. residential
19:56 – Why storage revenue is more flexible: dynamic pricing and monthly contracts
21:40 – The “gym membership” effect and why self storage customers rarely move out
22:42 – Quality of life: no emergencies, minimal drama, and tech-enabled management
24:19 – Extra profit centers: insurance, late fees, boxes/locks, U-Haul, propane and more
26:22 – RV parks and why Joe is intrigued by short-term, high-margin “mini Buc-ee’s”
29:58 – The shocking supply-demand gap in boat/RV storage (600K vehicles vs 20–25K spots)
31:35 – The “silver tsunami”: 2.4M small businesses changing hands and what it means for storage
32:40 – Practical ways to find deals: brokers, off-market owners, Google Maps, NAICS codes
39:35 – How the Storage Moguls Academy uses AI to compress years of learning into weeks
43:58 – Relationship-based deal flow: why Joe nurtured a seller for three years to close a deal

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On this episode of the Competitive Edge Podcast, Brian Covey sits down in Nashville with legendary pitch queen and infomercial icon Forbes Riley. From a painful, insecure childhood and a devastating family tragedy to TEDx stages, fitness fame, and over $2.5 billion in product sales, Forbes breaks down how she turned her story into a superpower.  

She shares how to pitch anything without sounding salesy, why features and benefits are killing your message, and the simple shift that makes people lean in and say “tell me more.” You’ll also hear the wild backstory behind her SpinGym, how she helps others become millionaires, and why most avatar advice is dead wrong.  

Whether you’re an entrepreneur, creator, or just someone who needs to introduce themselves better, this conversation will change how you talk about who you are and what you do.  

TIMED HIGHLIGHTS  

01:56 Getting rejected by TED… then landing multiple TEDx talks  

03:30 The brown eyes vs. blue eyes experiment and learning about prejudice  

04:18 Raising Dexter and the tragedy that shaped her mission  

05:27 Braces, headgear, and becoming an awkward loner  

06:41 Visiting dad in the hospital and dreaming of the “rich people house”  

07:21 Pageants, a nose job, and winning a scholarship to college  

08:50 Brand Builders Group ad/read  

10:00 Wanting to be a lawyer but secretly dreaming of the Oscars  

10:45 Landing her first starring movie role in Splatter University  

11:57 Being “too chunky” for Hollywood and becoming a fitness expert  

13:17 The legendary “sell me this pen” audition that changed everything  

15:00 Why people fail at pitching: features, benefits, and bad intros  

16:21 What to really say when someone asks, “So what do you do?”  

18:01 Live SpinGym example: how Forbes makes you want the product  

19:24 SpinGym workout demo: instant intrigue and social proof  

20:45 How Forbes sells anywhere (including the sauna)  

21:03 Applying pitch skills to everyday life, dating, and conversations  

21:38 Words that kill your credibility: actually, basically, like, you know  

21:54 The Forbes formula: hub, discovery, relatability, and more  

22:54 Using Shark Tank to understand your product and your gaps  

23:25 Flipping the problem to call out your ideal client in real time  

24:13 Forbes’ free weekly Pitch Secrets Training  

24:34 Why your “perfect avatar” might be total nonsense  

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What if your brain is the real competitive edge you’ve been missing? In this episode, Brian sits down with licensed counselor and neurofeedback expert Angie Noack to unpack brain mapping, neurofeedback, dopamine overload, sleep, and practical ways high performers can train their brains for long-term success.  

Angie shares her powerful story of traumatic brain injury, how neurofeedback completely changed her life, and how she now helps everyone from struggling patients to elite athletes and top producers build mental toughness, focus, and resilience.  

You’ll learn how brain mapping actually works, why so many people are misdiagnosed with ADHD, why sleep and lifestyle are non-negotiables for cognitive performance, and simple daily habits to keep your brain sharp for decades. Angie also opens up about how her faith anchors her through business, adversity, and service to others.  

Whether you’re in real estate, mortgage, business, or athletics, this episode will show you how to unlock the mental edge that separates short-term hustlers from long-term high performers.  

2:28 Angie’s story: Underachiever to traumatic brain injury and purpose  

5:00 What is brain mapping and neurofeedback really?  

7:10 Subconscious, anxiety, and why “mind over matter” isn’t enough  

9:55 Dopamine Nation: Overstimulation, instant gratification, and your brain  

10:11 Brand Builders Group sponsor message  

11:07 Why the dopamine hit is bigger on the journey than at the finish line  

13:00 Misdiagnosed ADHD, fast brains, stimulants and cultural fallout  

15:00 Diagnoses vs root cause: what brain maps really reveal  

16:51 Neurofeedback for top performers and pro athletes  

18:58 Mental toughness, decision-making and avoiding analysis paralysis  

20:00 Angie’s superpower: self-discipline and atomic habits in real life  

21:00 Fuel, movement, sleep and the basics of brain-friendly living  

21:39 Sleep as compounding interest, not a “weekend catch-up”  

24:39 Sleep hacks: Oura Ring, blue light, circadian rhythm and melatonin  

25:00 Listening to your body vs pushing past every signal  

28:58 Stress, inflammation and how elite performers play the long game  

30:00 Where to start: bloodwork, functional medicine and realistic next steps  

33:06 Alcohol, the “toxic cup” and real talk on brain health  

35:00 Tradeoffs, fast food, sodas and picking your 10 percent  

37:00 Practical brain hacks: puzzles, plasticity and cognitive longevity  

37:30 Bilateral tapping to quickly calm stress and shift your state  

37:30 Follow Brain Code Centers and free brain health education  

37:30 Man’s Search for Meaning and finding purpose in suffering  

40:00 Angie’s faith, calling, and building a purpose-driven business  

42:30 Brian’s close: Your next edge in business, life and faith 

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In this episode of the Competitive Edge Podcast, Brian Covey sits down with Simply Home founder and CEO Sean Miku, who has built a real estate organization of over 1,200 agents across 22 states in just a few years.

Sean unpacks how he’s simplifying real estate for consumers and agents, why big portals are making the home search more confusing, and his vision for hybrid brick‑and‑mortar “Home Stores” where buyers can immersively shop and close on homes from anywhere.

They dive into leading a large, distributed team through wars, rate shocks, and the NAR settlement era, why human connection beats automated drip campaigns, and how to use AI as an empowering tool instead of replacing yourself with it. Sean also breaks down his recruiting machine that uses Claude, data, and personalized outreach to attract high‑quality agents daily.

If you’re in real estate, mortgage, or any commission-based business and you want to grow a team, recruit better people, and stay relevant in an AI-driven world, this conversation is packed with practical, real-world plays you can implement now.

TIMED HIGHLIGHTS

1:02 – The original vision: Making real estate simple for agents and consumers

1:42 – How big portals are hurting buyers and adding complexity

3:27 – Hybrid brokerage model and the “Home Store” immersive shopping vision

5:11 – Leading 1,200 agents in 22 states during wars, rates, and noise

6:13 – What consumers really care about vs industry “bubble” conversations

8:21 – AI’s influence, MIT study, and why blind trust in AI is dangerous

10:29 – How Sean actually uses AI (Claude, Fixer, automation, reporting)

12:03 – Scaling from 4 agents to 1,200 and changing the market‑expansion avatar

15:12 – Lessons from starting at zero: presence, pace, and missing the moments

16:22 – Boundaries, burnout, and leading a workaholic‑friendly culture responsibly

18:17 – Why 700,000 agents left the business and what top agents are doing differently

19:28 – Human connection vs commission breath: staying top of mind the right way

21:13 – The trap of “AI replacing you” and why tech clones won’t beat real humans

22:31 – Being a visible, present CEO and the impact of showing up in markets

25:22 – Sean’s weekly call cadence to keep a pulse on agents and the market

27:38 – Reading the housing market: rates, wars, and pent‑up demand

28:07 – The “new” skills agents need are actually the old, forgotten ones

29:39 – Phone calls, tonality, and delivering hard news the right way

31:04 – AI, delusion, and why some people lose touch with reality

31:28 – Recruiting for culture, blacklisting bad fits, and raising the bar

34:32 – Building an AI‑powered recruiting engine (Claude + data + GoHighLevel)

37:05 – From cold outreach to warm conversations and 90% close rates

38:09 – “Is now a good time to buy?” Sean’s investor‑minded framework

40:16 – Learning to be a CEO vs a manager and hiring entrepreneurial operators

42:29 – From best‑kept secret to going public: Simply Home’s next chapter

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In this episode of the Competitive Edge Podcast, Ray Higdon shares his powerful journey from massive business success and new age practices to a supernatural encounter that led him to Christ.

Ray and Brian break down how faith now drives Ray’s decisions, how he rebuilt his business approach around prayer and wisdom, and the practical sales and marketing frameworks he uses to help entrepreneurs stop chasing and start closing with confidence.

Whether you’re in mortgage, real estate, entrepreneurship, or sales of any kind, this conversation will challenge how you think about money, purpose, content, and calling.

1:37 The “before and after” Ray: success on paper but something missing

2:45 Abusive upbringing, therapy, hypnosis, and two years of daily meditation

3:06 The Nashville connection and the first “I see a big vision for you and God”

4:50 The shocking public prayer at a networking event and the fork in the road

7:07 Accepting Christ on November 14, 2022 and waking up “different”

8:04 The “apology to God” livestream and 50,000 views in a day

8:54 People worldwide waking up at night to pray for Ray

10:00 Early church hurt and the “if you die right now” phone call

12:36 Religion vs relationship: praying with God, not to a distant God

13:40 Turning every major and minor decision over to prayer

15:06 What changed in business once faith became the foundation

18:34 Losing millions, the wilderness season, and praying for wisdom over results

20:36 God’s guidance in tough business calls and sales team decisions

21:36 Closing a new age sales team, then leading the leader to Christ a year later

23:24 The real mistake most people make in sales

23:52 You’re not in the plumbing/AC/mortgage business; you’re in the marketing business

28:03 Sales 101: focus on their problem, not your product’s features

29:30 Turning “it’d be nice” into “it’s not optional” in a sales conversation

33:23 Applying this to mortgage and real estate: rate vs real needs

35:02 Why you shouldn’t try to close every single person

36:59 Protecting your reputation by saying no, even when they have money

38:26 The key question: how will we know this is a successful transaction?

39:28 Becoming known online instead of a “best kept secret”

40:33 Defeating AI copycats with real stories and real results

41:10 Why you should sometimes work for free to build case studies

43:52 Create content people would consider paying for

44:17 Newsletter and content filter: would they pay to get this?

44:47 Would Ray change anything if he could go back?

46:12 Discovering that money alone doesn’t fix the emptiness

47:18 Getting “crushed” after finding Christ and what God revealed

48:24 The nightly self-bullying pattern God broke off

49:27 How God uses “fielding drills” to work on your weak spots

51:44 Faith as the ultimate personal development journey

51:48 Final encouragement: seasons, obedience, and letting God guide decisions

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What happens when you stop chasing success and start building something real?

In this episode of Competitive Edge, guest Chans Weber shares his journey from a struggling financial advisor to the founder of a multi-million dollar digital marketing company. He dives into the power of authenticity in business, the role of mentorship in accelerating growth, and how leveraging personal branding, especially through video, can set you apart in a crowded market. Chans also delivers a bold perspective on the future, warning of AI’s massive disruption to the workforce and emphasizing the urgent need for entrepreneurs to adapt, pivot, and stay ahead of rapidly evolving technology.

This conversation is a wake-up call for anyone serious about staying competitive because those who embrace change will lead, and those who don’t risk being left behind.

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In this episode of the Competitive Edge Podcast, Brian Covey sits down with Simply Home founder and CEO Sean Miku, who has built a real estate organization of over 1,200 agents across 22 states in just a few years.

Sean unpacks how he’s simplifying real estate for consumers and agents, why big portals are making the home search more confusing, and his vision for hybrid brick‑and‑mortar “Home Stores” where buyers can immersively shop and close on homes from anywhere.

They dive into leading a large, distributed team through wars, rate shocks, and the NAR settlement era, why human connection beats automated drip campaigns, and how to use AI as an empowering tool instead of replacing yourself with it. Sean also breaks down his recruiting machine that uses Claude, data, and personalized outreach to attract high‑quality agents daily.

If you’re in real estate, mortgage, or any commission-based business and you want to grow a team, recruit better people, and stay relevant in an AI-driven world, this conversation is packed with practical, real-world plays you can implement now.

TIMED HIGHLIGHTS

1:02 – The original vision: Making real estate simple for agents and consumers

1:42 – How big portals are hurting buyers and adding complexity

3:27 – Hybrid brokerage model and the “Home Store” immersive shopping vision

5:11 – Leading 1,200 agents in 22 states during wars, rates, and noise

6:13 – What consumers really care about vs industry “bubble” conversations

8:21 – AI’s influence, MIT study, and why blind trust in AI is dangerous

10:29 – How Sean actually uses AI (Claude, Fixer, automation, reporting)

12:03 – Scaling from 4 agents to 1,200 and changing the market‑expansion avatar

15:12 – Lessons from starting at zero: presence, pace, and missing the moments

16:22 – Boundaries, burnout, and leading a workaholic‑friendly culture responsibly

18:17 – Why 700,000 agents left the business and what top agents are doing differently

19:28 – Human connection vs commission breath: staying top of mind the right way

21:13 – The trap of “AI replacing you” and why tech clones won’t beat real humans

22:31 – Being a visible, present CEO and the impact of showing up in markets

25:22 – Sean’s weekly call cadence to keep a pulse on agents and the market

27:38 – Reading the housing market: rates, wars, and pent‑up demand

28:07 – The “new” skills agents need are actually the old, forgotten ones

29:39 – Phone calls, tonality, and delivering hard news the right way

31:04 – AI, delusion, and why some people lose touch with reality

31:28 – Recruiting for culture, blacklisting bad fits, and raising the bar

34:32 – Building an AI‑powered recruiting engine (Claude + data + GoHighLevel)

37:05 – From cold outreach to warm conversations and 90% close rates

38:09 – “Is now a good time to buy?” Sean’s investor‑minded framework

40:16 – Learning to be a CEO vs a manager and hiring entrepreneurial operators

42:29 – From best‑kept secret to going public: Simply Home’s next chapter

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