If your brand feels generic, you’re doing it wrong.
In this episode of Modern Lending Lab LIVE, Alec Hanson makes the case for authenticity as your #1 growth tool in 2025. It’s not about being polished. It’s not about having the trendiest content. It’s about being real, because personal brands only work when they’re actually personal.

Alec shares why vulnerability is a superpower, how to find your authentic voice, and how to stop hiding behind a façade that doesn’t connect.

This is your permission to show up as yourself, and still DOMINATE.

🎯 What You’ll Learn:

•  Why personal branding has nothing to do with aesthetics
• How to uncover your voice, values, and vibe
• What stops most creators from being real—and how to break through it
• How Alec redefined his own brand through vulnerability
• Action steps to make your brand unmistakably you

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: Know Thyself
02:00 – Why Most “Personal Brands” Aren’t Personal
04:30 – People Buy from People (Not Companies)
07:15 – How to Discover and Own Your Voice
10:00 – Vulnerability: The Superpower of Modern Branding
13:00 – Alec’s Personal Brand Journey
15:00 – Final Thought: You’re the Brand—So Own It

Modern Lending Lab LIVE | Hosted by Alec Hanson

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🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

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YouTube: @alechanson

Instagram: @alecthehanson

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LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

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The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.