Sales used to be about knocking on doors. Now it’s about showing up in feeds. But has the game of sales really changed… or just the tools?

In this video, I share a story about my dad’s old-school hustle and building relationships face-to-face.
Now? It’s a digital world. Cold calls have turned into DMs. Drop-ins into Zooms.
But at the core, it’s still about one thing: building trust.

🎯 What You’ll Learn:
• The truth about “what’s changed” in sales
• Why human connection is still the foundation
• How technology amplifies—but doesn’t replace—relationships
• What “showing up” looks like in 2025
• How to bring authenticity into the digital sales world


⏱️ Chapters:
00:00 – Intro: Old School vs. New School
01:30 – What Really Changed in Sales (and What Didn’t)
03:15 – Human Connection: The One Constant
05:30 – Digital Tools: A Means, Not the Message
08:00 – Where Salespeople Get Stuck in 2025
11:00 – Alec’s Hybrid Strategy: Calls, Content & Consistency
13:45 – Final Word: Upgrade the Method, Keep the Heart

Modern Lending Lab LIVE | Hosted by Alec Hanson

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The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.