🎯 What You’ll Learn:

       •        Why YouTube matters more than Instagram in 2025

       •        How to show up consistently without burning out

       •        What types of videos every LO should create

       •        The YouTube SEO mindset: search > scroll

       •        Alec’s “4 Quadrants” of a powerful YouTube content plan

⏱️ Chapters:

00:00 – Intro: YouTube Is Your Secret Weapon

02:00 – Instagram vs. YouTube: What’s the Difference?

04:30 – Searchable vs. Swipeable Content

07:00 – How YouTube Builds Authority at Scale

09:30 – You Don’t Need Fancy Gear (But You Do Need Consistency)

12:15 – The 4 Video Types Every LO Should Post

16:00 – YouTube Content Plan for Beginners

18:30 – Final Message: Build What Outlasts the Algorithm

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

If your brand feels generic, you’re doing it wrong.
In this episode of Modern Lending Lab LIVE, Alec Hanson makes the case for authenticity as your #1 growth tool in 2025. It’s not about being polished. It’s not about having the trendiest content. It’s about being real, because personal brands only work when they’re actually personal.

Alec shares why vulnerability is a superpower, how to find your authentic voice, and how to stop hiding behind a façade that doesn’t connect.

This is your permission to show up as yourself, and still DOMINATE.

🎯 What You’ll Learn:

•  Why personal branding has nothing to do with aesthetics
• How to uncover your voice, values, and vibe
• What stops most creators from being real—and how to break through it
• How Alec redefined his own brand through vulnerability
• Action steps to make your brand unmistakably you

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: Know Thyself
02:00 – Why Most “Personal Brands” Aren’t Personal
04:30 – People Buy from People (Not Companies)
07:15 – How to Discover and Own Your Voice
10:00 – Vulnerability: The Superpower of Modern Branding
13:00 – Alec’s Personal Brand Journey
15:00 – Final Thought: You’re the Brand—So Own It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 What You’ll Learn:

• The 3 content categories Alec uses every week
• How to speak with confidence—even if you’re not a “content person”
• Why trying to be clever is killing your message
• The importance of being specific, not polished
• How to sound like yourself while still delivering value

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00 – The Simplicity of “Just Answer the Question”

14:30 – Final Message: Say It Like You Mean It

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

You’ll Learn:

       •        The #1 reason most content creators never convert leads

       •        How to shift from broadcasting to belonging

       •        Real tactics to nurture engagement with your audience

       •        Why the new referral system is happening online

       •        How to build a community without needing 10k followers

⏱️ Timestamps:

00:00 – Welcome & Topic Introduction

01:40 – Why Community Matters More Than Ever

04:30 – Content Alone Isn’t Enough

06:15 – The Power of Belonging Online

08:50 – Examples of Digital Communities That Work

11:00 – Real Engagement vs. Empty Metrics

14:00 – Turning a Community Into Conversions

17:00 – Final Thought: “Community > Reach”

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

🎯 Listen in to learn:

• Why brand awareness beats product every time
• The shift from one-to-one to one-to-many marketing
• How to combine human connection with digital scale
• Why “making one video a week” is NOT a strategy
• And what to do TODAY to grow your influence

⏱ Timestamps:

00:00 – Welcome Back & Season 7 Launch

01:45 – The Power of Brand Recall: Insurance Analogy

04:30 – Zillow’s Long Game in Mortgage Strategy

07:00 – Rocket + Redfin Merger: What It Signals

09:15 – Why Relationships Still Matter

12:00 – Know. Like. Trust. – The Formula for Influence

14:30 – New Buyer Behavior: Online First, Agent Later

16:30 – No Knight Is Coming to Save You

18:45 – Sales Is Uncomfortable: Here’s Proof

21:00 – One Video a Week Won’t Cut It

23:15 – The Internet Has No Closing Time

25:00 – The Big Opportunity for Originators in 2025

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

Dooley Creative Co. - https://dooleycreativeco.com/

Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire

Iconic Fox  - https://iconicfox.com.au/brand-archetypes/

Modern Lending Lab LIVE | Hosted by Alec Hanson

👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.

🎥 Watch the full video episodes on YouTube:

Modern Lending Lab LIVE

📲 Follow Alec on Social Media:

YouTube: @alechanson

Instagram: @alecthehanson

TikTok: @alecthehanson

LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

💬 Got feedback or a topic you want Alec to cover?

DM Alec at any of the social profiles above! 

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.