Hey marketing mates! This episode feels like a warm hug in podcast form. Today we're diving into little treats and nostalgia culture… because let's be honest, the world feels like a lot right now.

People are actively craving comfort. Online chatter around nostalgia grew by 18% in 2025. That's over 43 million conversations (Brandwatch, 2025)! And while big indulgences might be off the table, "little treat" moments are booming, with more than 40,000 mentions every month.

Over 20% of marketers are now looking at how those small, feel-good moments can show up in their strategies. So grab your coffee (or your little treat of choice) and tune in. We're unpacking why comfort is converting and why looking back might just be the way forward.

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