David Hoffeld is the CEO and chief sales trainer of Hoffeld Group in Minneapolis, Minnesota, a Harvard Business School graduate, and author of The Science of Selling. He is passionate about serving God and giving Him glory through his ability to train and invest in people. His groundbreaking methods employ the latest scientific research to teach salespeople better and more transparent methods of influencing buying decisions. In this episode, Dr. Matt Davis and Hoffeld discuss decision-making in the face of risk and uncertainty; sales tactics and pressure with insights on training and customer service; transitioning from ministry to business coaching; and both find common ground in the shared values of pursuing excellence, and of ministering the gospel and worshipping beyond church walls.