Rafael Schwarz is one of the managing directors of Territory Influence, the leading social media & influence marketing agency in Europe with headquarters in Munich, Germany.

With his team of 40+ experts across Europe, Rafael specializes in business strategy and new business development.

He is also a member of the Forbes Communications Council and host of #TheSocialCorner podcast.

You work at one of the leading social media & influence marketing agencies in Europe - what are some of the key social media marketing trends that you anticipate for 2025?

There is certainly a shift towards smaller, more authentic content creators - how do you respond to this demand at Territory?

Everybody is talking about AI these days - what impact will genAI have on influencer marketing and the creator economy?

Download the full guide regarding the key influencer marketing trends for 2025: https://info.territory-influence.com/download-guide-trends-2025