<p>In this episode Samantha Clarke talks to author, lecturer and entrepreneur Nir Eyal about habit forming technology. Nir explains how products are designed to connect to the users' negative emotions and form a hook to make the user return each time their experience that emotion. Nir looks at ways we can recognise these hooks and explains practical measures we can take to break them.</p>

In this episode Samantha Clarke talks to author, lecturer and entrepreneur Nir Eyal about habit forming technology. Nir explains how products are designed to connect to the users' negative emotions and form a hook to make the user return each time their experience that emotion. Nir looks at ways we can recognise these hooks and explains practical measures we can take to break them.

<p>In this episode Samantha Clarke talks to author, lecturer and entrepreneur Nir Eyal about habit forming technology. Nir explains how products are designed to connect to the users' negative emotions and form a hook to make the user&nbsp;return each time their experience that emotion. Nir looks at ways we can recognise these hooks and explains practical measures we can take to break them.</p>

SA 002 - Habit forming technology with Nir Eyal

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SA 002 - Habit forming technology with Nir Eyal

SA 002 - Habit forming technology with Nir Eyal