Many founders try to build for large markets. But Saahil Goel, Founder, Shiprocket thinks differently. 

In his opinion, it’s okay to build small or lesser things and target a core segment of users, instead of jumping into a competition with large players, where you might not stand a chance. 

In other words - Picking your battles wisely. 

During this episode, Saahil talks about finding the right investors, current focus of the company, and much more.

Notes - 

01:56 - Finding his Co-founder & brainstorming around data-driven logistics

09:04 - Problem with starting in a large competitive market

12:02 - Focus metrics during the initial journey

14:12 - Current scale of Shiprocket

22:04 - Warehouse as a Service

26:24 - Y-o-Y growth of platform

27:49 - Approach to fixing broken things & building new

32:14 - Raising initial rounds of funding

45:01 - “Unless and until you have clarity about something, it won’t work.”

48:19 - Ensuring focus within the team

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