One of the nice things about SaaS is the community around it. Founders and industry experts don’t mind sharing their knowledge to the world and there are a number of great events where the SaaS industry comes together. The biggest SaaS event in Europe is SaaStock, which is coming up from October 15-17, so I had a chat with their CEO Alex Theuma to get some insights from seeing thousands of SaaS companies come by.

Social is part of almost any SaaS company. Be it to share your content, push ads on social media platforms, or interact directly with your customers. Is "going viral" something SaaS companies should aim for? And with all the competition, is there a way to differentiate on social media at all? I spoke with my friend Michael Kamleitner, founder of Swat.io and Walls.io, to learn more about this.

Listen to the podcast with Patrick to get some unusual insights in hiring and easy to implement tips on how you can get better at your pricing and grow your SaaS business.

Now that Codeship has just being acquired by Cloudbees, I had a chat with Moritz about the road they took to this successful outcome. Learn about his tactics to make sure negative feedback doesn't get you off balance, and how looking at the bigger picture made them pursue the acquisition that just took place.

This month David tells me how having customer success as first hire shaped the way they grew Hotjar and why he feels that most founders focus too much on optimizing while missing the bigger opportunity.

In my talk with Steli we find out what insights on their target market allowed them to grow fast with a small team and how hiring too late to grow that team ended up costing millions of dollars.

In our first interview we discuss the untypical start of GitLab as an open source project and how the early focus on enterprise customers made the company to the success it is today.