Hey folks. Today, I want to share one crucial lesson I learned the hard way: never put anything in writing that you wouldn’t be comfortable with everyone at your company seeing.  Let's dive into this topic and I'll share some strategies I used to help avoid this.

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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/

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🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

When I built marketing at Slack, Zendesk and Salesforce, I always had to make a fundamental decision.  Which functions should we hire internal marketers for and which should we outsource to agencies?  In this video I walk you through the pros and cons of in-house vs agency in this ultimate battle royale!

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🎥 Chapters
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0:00 Introduction to In-House vs. Outsourcing
0:46 Key Factors for In-House vs. Outsourcing in Marketing
1:32 Advantages of Outsourcing for Speed
2:10 Common Marketing Functions to Outsource
2:52 Weighing the Costs of Outsourcing
3:39 Building Core Competencies In-House
4:21 Benefits of Outsourcing Creative Work
5:01 Flexibility and Fresh Perspectives with Agencies

============================= 
🦥 SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

I had the great pleasure of working with a spectacular team at Zendesk.  I joined at an early stage (about 65 people) and came on as their first CMO.  I built out the marketing team and in a couple years we took Zendesk IPO. 

We had a guiding principle at Zendesk and it could be distilled into two words: Beautifully Simple.  This video dives into how those two words manifested into practical strategy that helped propel Zendesk to huge heights.

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📖 Table of Contents
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00:00 - Introduction
00:20 - Background
00:40 - Revealing the Key Concept: Beautifully Simple
01:00 - Traditional B2B Software Model
01:47 - Frustrations with Complex Software
02:46 - Importance of Beautifully Simple Design
03:35 - The Value of Simple User Experience
04:25 - The “Photoshop Effect”
05:13 - Focusing on Core Features
05:50 - Minimally Viable Product vs. Polish
06:29 - Example: Slack Emoji Reactions
07:09 - The Power of Beautifully Simple
08:00 - Call to Action
08:20 - Closing Remarks

============================= 
🦥 SaaS CMO Pro
=============================
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn:   https://www.linkedin.com/in/bmacaitis/
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class marketing teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Spend a little time learning about In-Product Messaging (IPM) and why I'm such a huge fan of it.  IPM is an incredible way to educate and nurture your users within your SaaS or AI tool.  

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🎥 Videos mentioned 
============================= 
 https://www.youtube.com/playlist?list=PLFhqt_82AGLqM_XRLLqHqbsLHrA6rlSX_

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn:  https://www.linkedin.com/in/bmacaitis/
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Great customer references are always hard to get.  I spill the beans on my top 7 strategies to get more and better customer references.  These help even if you are going after the elusive enterprise segment.  

============================= 
🎥 Videos mentioned 
============================= 
https://youtu.be/FcQ-Qxdvq_8
https://youtu.be/Ol6kMjzMOAs

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn:   https://www.linkedin.com/in/bmacaitis/
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Ok you teased me Bill with that title.  I'm a PLG fan.  What the heck industry doesn't work for PLG?!?.

Listen on my friend.

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🎥 Videos mentioned 
============================= 
https://www.youtube.com/watch?v=qUZngF95dyo

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn:   / bmacaitis  
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Mistakes happen.  It's just the truth.  And at some point you or your team will make the mistake and it will get called out in a big meeting.  Here is my simple 3-step formula that my Dad taught me on how to communicate the problem.

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn:   / bmacaitis  
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Supercharge your SaaS growth!  I reveal six advanced pricing secrets I've used to help ignite your y/y ARR growth to new levels.  These are advanced strategies but can be leveraged by any SaaS and AI company.  Go get em!  Carpe diem my friends.

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⏰ Table of Contents
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0:00 - Introduction to Advanced Pricing Strategies for SaaS & AI
0:11 - Why Pricing & Packaging Matters for SaaS Growth
0:40 - Common Pricing Mistakes in SaaS Companies
1:26 - Who Owns Pricing in Your Organization?
2:08 - Choosing the Right SaaS Pricing Models
2:49 - Keeping Pricing Simple for Prospects
3:39 - Innovating Your Pricing & Packaging Approach
4:14 - Slack’s Fair Billing Policy Explained
5:01 - Aligning Customer Value to Pricing
6:01 - Embracing Freemium Plans for SaaS Companies
8:00 - Creating the Right Incentives for Upgrades
8:53 - Using Thresholds to Encourage SaaS Upgrades
10:28 - Example: Slack’s 10,000 Message Limit
13:12 - Maximizing Value Before Purchase with Pricing Thresholds
16:42 - Long-Term Thinking in Pricing for AI & SaaS
18:04 - Enterprise-Level Pricing Requirements Explained
20:39 - Unlocking Widespread Adoption with Enterprise Pricing
21:38 - The Role of Enterprise License Agreements (ELA) in SaaS Growth
23:11 - Reducing Friction in Enterprise-Level SaaS Sales
24:48 - Using Credits to Incentivize SaaS Adoption
26:10 - Final Thoughts on Pricing & Packaging Strategies

============================= 
🎥 Videos Mentioned
============================= 
https://youtu.be/ph701u2hzUg
https://youtu.be/FcQ-Qxdvq_8
https://youtu.be/Ol6kMjzMOAs
https://youtu.be/Oz39Iqi058k

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Are you a B2B SaaS Marketer?  Do you feel a bit overwhelmed?  Don't worry, you are not alone.  There are just so many internal stakeholders that all want a laundry list of things from marketing.  I share my best tips on how to handle the chaos and focus your marketing team.

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⏰ Table of Contents
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00:01 - Feeling Overwhelmed in B2B SaaS Marketing
00:57 - Common Challenges Faced by CMOs
01:37 - Focus on Mastering a Few Channels
02:41 - Building a Marketing Team with Strengths
03:21 - Leveraging Video for B2B SaaS Marketing
04:06 - Capitalizing on Team Expertise
04:42 - Managing Priorities as a CMO
05:20 - Stack Ranking Marketing Priorities
06:01 - Using the V2MOM Framework for Focus
06:46 - Handling Requests with Limited Resources
07:34 - Strategies to Prevent Overwhelm in Marketing

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-services
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn: https://www.linkedin.com/in/bmacaitis/
X:  https://x.com/SaaS_CMO_Pro

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Discover the weird truth about SaaS freemium plans as former Slack CMO, Bill Macaitis, dives into the pros, cons, and hidden benefits of this controversial pricing strategy. From transforming millions of free users into a powerful marketing force to creating an unbeatable defensive moat, learn why freemium might be the game-changer your SaaS company needs. Whether you’re struggling with brand awareness, tackling enterprise sales, or looking for capital-efficient growth, this video will uncover why freemium could be your secret weapon.

============================= 
🦥 SaaS CMO Pro
============================= 
Official website: https://www.saascmopro.com/
Newsletter: https://saascmopro.substack.com/
Hire me: https://www.saascmopro.com/advisor-se...
Brand partner: https://www.saascmopro.com/brand-partner
Speaking opps: https://www.saascmopro.com/speaking-opps

============================= 
🎥 Key items in Zoom/Youtube setup 
============================= 
FULL 150+ item gear listing: https://www.saascmopro.com/gear
Camera: https://amzn.to/4c594Md
Lens: https://amzn.to/3yyOO7L
Mic: https://amzn.to/3SxF7gE
Prompter: https://amzn.to/4cidkYT
Key & fill light: https://amzn.to/3SwDvnv
Softbox: https://amzn.to/4drWI1z
Standing desk: https://amzn.to/3WMfZFC
Acoustic panels: https://amzn.to/4fCKtBa

Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you.

============================= 
👀 Follow Me:
============================= 
Podcast:  https://saascmopro.buzzsprout.com/share
LinkedIn:    / bmacaitis  
X:  https://x.com/SaaS_CMO_Pro
Tikotk:    / saas_cmo_pro    
Instagram:    / saas_cmo_pro  

============================= 
🚀 About Bill:
============================= 
Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

#Freemium #SaaSGrowth #ProductLedGrowth

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀